Singapore may not be in the 2026 tournament, but that doesn’t mean fans won’t be watching!

Built on past, present, and future-looking data, our predictions reveal how fan behaviour and viewership are set to shift for this tournament—particularly as Singapore’s high internet penetration and strong OTT adoption lowers barriers beyond traditional TV audiences.

These insights help you strengthen your current strategy or build a more informed campaign if you’re still planning.

Explore our predictions on:

• 2022 vs. 2026 World Cup platform shifts
• OTT adoption bringing in more viewers
• Gen Z’s multi-platform engagement
• And more