2026 FIFA World Cup Audiences Are Moving Across Screens and Dayparts in Singapore, Nexxen Forecast Finds
New research and proprietary insights reveal how Singaporean fans will watch and engage with the tournament, helping advertisers plan more effectively
Singapore, May 5, 2026 — Nexxen, the advertising technology platform powered by unique data and media, today launched a new predictions report on Singaporean viewership of the 2026 FIFA World Cup, leveraging Nexxen’s proprietary data and resources to track past, present and future audience behaviour. Through data-driven forecasts based on historical trends as well as current analysis, the report offers advertisers directional insights into how, and where, fans in Singapore will be watching and engaging, helping guide planning across platforms.
Similar to reports released in the U.S. and the U.K., the Singaporean report highlights a key reality for marketers: interest in football in Singapore remains high, but viewership increasingly spans multiple screens and dayparts.
Specifically, the report identifies several shifts for which advertisers in Singapore should be planning, including:
- 87% of viewers say they will continue watching the tournament even if their team is eliminated, highlighting sustained engagement
- Viewing on over the top (“OTT“) and Connected TV (“CTV“) is up 27% since 2022, signalling a clear shift towards streaming consumption
- Viewership spans multiple dayparts, with mobile and laptop usage dominating during work hours (53%), and TV leading the evenings (84%) and weekends (85%)
Combined, these findings suggest that, while football already commands strong reach in Singapore, audience engagement is shifting – with streaming commanding more attention than in years past.
Through Nexxen’s unified platform – spanning a supply-side platform (“SSP”) and demand-side platform (“DSP”), with the Nexxen Data platform at its core – advertisers can activate these insights to reach fans, even as viewing habits shift. This includes first-to-market, programmatic access to Nexxen TV Home Screen, native Smart TV units enabling brands to connect with viewers at the moment of content discovery – before kick-off or post-game analysis begins – on one of the most prominent environments in the living room.
The report combines data from Nexxen Discovery, the company’s proprietary planning and insights tool that tracks audience behaviour across screens, with analysis of historical viewing patterns and consumer surveys of more than 1,000+ Singaporean adults who intend to watch the tournament.
Nexxen’s full 2026 FIFA World Cup Singapore Outlook report is available now.
About Nexxen
Nexxen is the advertising technology platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core, we meet the demands of today’s converging media landscape with exclusive audience intelligence, automation and expertise.
Headquartered in Israel, Nexxen maintains offices throughout North America, Europe and Asia-Pacific and is traded on Nasdaq (NEXN). For more information, please visit nexxen.com.
Forward-Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global and local economic and geopolitical forces and unrest, including the war involving the United States, Israel and Iran, the war and hostilities involving Israel, Hamas, Hezbollah, and Yemen and the Ukraine/Russia war, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 4, 2026. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
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