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With Netflix Out, Paramount and WBD Could Reshape TV Advertising

27Feb

With Netflix Out, Paramount and WBD Could Reshape TV Advertising

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

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Netflix-Warner Bros deal would shift ad power and make measurement the real battleground

18Feb

Netflix-Warner Bros deal would shift ad power and make measurement the real battleground

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

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What Netflix’s live pivot means for entertainment, and how marketers should react

13Feb

What Netflix’s live pivot means for entertainment, and how marketers should react

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

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Nexxen and H/L Partner on New Ad Formats

04Feb

Nexxen and H/L Partner on New Ad Formats

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

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02Feb

Disney Deep Dive: NFL/ESPN, Zootopia/Avatar & Iger’s Successor

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

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What ACR Data Can (and Can’t) Do for Advertisers

02Feb

What ACR Data Can (and Can’t) Do for Advertisers

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

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How Should Advertisers Navigate the New Era of Conversational AI?

29Jan

How Should Advertisers Navigate the New Era of Conversational AI?

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

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$Here’s what a bigger — and more fractured — 2026 World Cup means for advertisers$

29Jan

Here’s what a bigger — and more fractured — 2026 World Cup means for advertisers

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

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