Nexxen Expands Vevo’s Programmatic Footprint Through New Partnership
Linkedin Icon-xtwitterlogo-black Innovation, including a real-time political dashboard, complements full-stack solution to drive performance, create efficiency and mitigate data loss Nexxen SSP selected as News Corp’s preferred SSP for political PMP deals New York, July 25, 2024 – Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the launch of key tools for political advertisers, providing them with advanced controls and unique audience data to make informed and granular decisions that drive campaign success. Nexxen’s end-to-end technology stack encompasses a fully integrated demand-side platform (“DSP”) and supply-side platform (“SSP”), which enhance performance, improve efficiency and minimize data loss, thus maximizing political audience reach throughout the entire campaign lifecycle. During the initial discovery phase, advertisers can utilize unique data and applications found in the Nexxen Data Platform. This valuable data is sourced from various channels, such as audience targeting and strategic data partnerships as well as Nexxen Discovery, a real-time market research platform that analyzes content engagements and user behavior across digital, social and TV on-demand. As campaigns launch – either through Nexxen or another DSP and SSP – political advertisers can leverage Nexxen’s advanced measurement suite to gain deep insights into the impact of each campaign. Further, in 2024, five new offerings give advertisers advanced controls of their campaigns’ reach and precision. Political District Targeting: A geo-targeting feature that allows advertisers to target by US Political district (Congressional District, State Senate, State House/Assembly) within the platform directly. Political District Targeting allows for more granular and relevant targeting based on campaign goals. Campaign End Times: A feature that allows advertisers to optimize spend more efficiently with the ability to update their campaign end time within the Flight Schedule section to a specific time, rather than the industry default 11:59 PM. Political Dashboard, Powered by Nexxen Discovery: An easy-to-use, panel-based dashboard provides national- and state-level battleground candidate and issue analysis, including public sentiment and week-over-week change in content engagement, so advertisers can identify and activate custom voter audiences. These audiences can then be pushed directly to the Nexxen DSP for streamlined media buy activation on CTV and video. Proximic by Comscore TV Political Audiences Partnership: This augmentation of Nexxen’s partnership with Comscore enables political advertisers to retarget custom audiences who have previously been exposed to political ads for President, Congress, Governor and Ballot Referendums to ensure their message stays top-of-mind for voters. The Proximic by Comscore linear retargeting solution can be utilized for reach extension, to amplify frequency and to increase share of voice. News Corp’s Preferred SSP for Political Private Marketplace (“PMP”) Deals: Media company News Corp has selected Nexxen as its preferred SSP for political PMP deals, enabling detailed audience targeting across premium content using data such as congressional districts, voter registration, age, ethnicity and more. This collaboration will ensure that political advertisers can achieve more precise and effective campaign outcomes, reaching voters with greater accuracy and elevating campaign impact on inventory including the New York Post and Dow Jones. “Nexxen’s platform maximizes political dollars by providing advertisers with access to real-time voter data and the ability to reach those voters quickly, with precision and control,” said Ariel Deitz, Vice President of Enterprise Partnerships at Nexxen. “With our full-stack technology and Streaming DNA core, we are helping our political advertisers maximize their frequency controls and make smarter decisions on what impressions to buy for their ad campaign.” About Nexxen Under the parent Company Tremor International (AIM / NASDAQ: TRMR), Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. For more information, visit www.nexxen.com. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with the any Nexxen partnership, Nexxen’s products and platforms including the Nexxen Political Tools, Data Platform and proprietary identity graph. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Nexxen, and the Nexxen
Partner Spotlight with Kevin VanValkenburgh
We sat down with Kevin VanValkenburgh, Media Director at Guru, to learn more about the agency’s approach to successfully target consumers and his thoughts on Google’s recent announcement. Guru describes itself as a purpose-driven agency with a mission to increase joy and reduce suffering. What does that mean for brands you work with? We work on purpose driven brands only and that means unique products and services with very diverse audiences and sometimes smaller budgets. The joy comes from creating the red thread that ties relevant messages to these multiple unique audience segments. Suffering is reduced by encouraging consumers to try products and services that are not only good for them, but for the planet. What is the value that Nexxen delivers that led you to select us not just as your sole ad tech partner for the Throat Coat campaign, but also Traditional Medicinals general branding campaigns? Having in-depth audience tools to help us find not just Conscious Consumers who are the broadest targets for our purpose driven clients but also being able to refine and enrich these audiences showing interest and giving off in-market signals is a big reason we partner with Nexxen. As a small, purpose driven agency, we needed help to plan a path for our team to take control of our media investments with a DSP that is intuitive and easy to learn. Bonus points for being connected to a real time updating audience platform and having a great set of account leads and trainers to guide the way. Having in depth audience tools to help us find consumers and being able to refine and enrich these audiences is a big reason we partner with Nexxen. Having in depth audience tools to help us find consumers and being able to refine and enrich these audiences is a big reason we partner with Nexxen. Switching topics a bit here–what are your thoughts on Google’s recent rollback on their plans to eliminate cookies? Were you surprised? Truthfully, I don’t think it matters what Google does or doesn’t do around 3rd party tracking pixels anymore. It is estimated that 70% of consumers no longer have a cookie, and within Chrome, 40% of consumers have manually disabled cookies themselves. I truly believe the best way to move forward in digital to get the best targeting and measurement is using unique ids that are 1st party data from brands and other sources that can be enriched and pushed across multiple platforms instead of just one. I don’t think it’s back to the 3rd party cookie at all and between tech builders and government the 3rd party cookie will still be dead. It probably is now with things that consumers and tech have allowed to enhance privacy. If you had one piece of advice to give to other media buyers/planners in the industry who want to improve programmatic performance for their clients, what would it be? Focus on audience and inventory. These are the two most important places you make mistakes in programmatic. Create the relevancy of the message to the targets and serve them wherever they are, especially outside the walled gardens. Our modern view of digital is that content, audience, platforms and inventory are the pillars that are one fail all fail. They sit on a strong base of measurement with a roof of AI/machine learning. Our campaigns and creative/connections internal alignment from step one with a client allows us to just do it better at connecting messages and content to drive results. This is especially true for our portfolio of purpose driven brands who can’t afford an old school batch and blast approach to targeting by traditional demography or with old 3rd party sources as they need their budgets to deliver results to the bottom line, not just a meaningless media report. Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
Driving emotion across the funnel: TV advertising at the Euros
The UEFA European Championship 2024 [Euros] kicked off a Summer of sport that was filled with moments of high drama, emotion and surprises. But those moments weren’t just confined to on the pitch, or even the participating teams. The brands who looked to capitalize on the event created advertising that ticked all these boxes too. At Nexxen, our Studio Insights team is constantly testing ads to see how they perform on sets of key metrics. And over the course of the first week of the Euros, we tested eleven different ads, for ten different brands. The insights gained from this thorough process gives a one-of-its-kind analysis of this summer’s football advertising in the UK. Consumers are Proud and Happy Our analysis shows us that overall, brand advertising that aimed to cash in on the Euros was a hit. In fact, in the key 18 to 34 bracket, every ad we tested performed above the norm. And for the General Population, 82% of the ads performed better than average. Furthermore, 91% of the ads outperformed on Brand Recall, with an average performance of 36% better than the UK Norm. Ironically for a country more used to disappointment, optimism still won out – 11% of respondents felt intense levels of happiness, which is 40% above the UK Norm. And appropriately for ads cashing in on the national team, pride was also a top emotion, being 112% higher than the UK Norm. That said, it’s often the ads that take a contrary angle that triumph. So BHF’s moving ad ‘Till I Die’ evoked intense Sadness, and made it stand out for the crowd, as evidenced by its high scores across the board, particularly in Brand Recall. Having conducted a thorough analysis, we’ve identified the groups most likely to respond to ads around the Euros – which we call our Opportunity Audience. This group is Males, 25 to 34 year olds, and Small to Medium families (married 1-2 children). Overall, audiences were suitably impressed by the ads we analysed, and the brands who looked to capitalize on the UEFA Euro 2024 tournament should be as proud – and happy as the viewers of their ads. Download Report The UEFA European Championship 2024 [Euros] kicked off a Summer of sport that was filled with moments of high drama, emotion and surprises. But those moments weren’t just confined to on the pitch, or even the participating teams. The brands who looked to capitalize on the event created advertising that ticked all these boxes too. At Nexxen, our Studio Insights team is constantly testing ads to see how they perform on sets of key metrics. And over the course of the first week of the Euros, we tested eleven different ads, for ten different brands. The insights gained from this thorough process gives a one-of-its-kind analysis of this summer’s football advertising in the UK. Consumers are Proud and Happy Our analysis shows us that overall, brand advertising that aimed to cash in on the Euros was a hit. In fact, in the key 18 to 34 bracket, every ad we tested performed above the norm. And for the General Population, 82% of the ads performed better than average. Furthermore, 91% of the ads outperformed on Brand Recall, with an average performance of 36% better than the UK Norm. Ironically for a country more used to disappointment, optimism still won out – 11% of respondents felt intense levels of happiness, which is 40% above the UK Norm. And appropriately for ads cashing in on the national team, pride was also a top emotion, being 112% higher than the UK Norm. That said, it’s often the ads that take a contrary angle that triumph. So BHF’s moving ad ‘Till I Die’ evoked intense Sadness, and made it stand out for the crowd, as evidenced by its high scores across the board, particularly in Brand Recall. Having conducted a thorough analysis, we’ve identified the groups most likely to respond to ads around the Euros – which we call our Opportunity Audience. This group is Males, 25 to 34 year olds, and Small to Medium families (married 1-2 children). Overall, audiences were suitably impressed by the ads we analysed, and the brands who looked to capitalize on the UEFA Euro 2024 tournament should be as proud – and happy as the viewers of their ads. Download Report Read Next
Nexxen Launches Key Political Tools for Advanced Campaign Control and Voter Reach
Linkedin Icon-xtwitterlogo-black Innovation, including a real-time political dashboard, complements full-stack solution to drive performance, create efficiency and mitigate data loss Nexxen SSP selected as News Corp’s preferred SSP for political PMP deals New York, July 25, 2024 – Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the launch of key tools for political advertisers, providing them with advanced controls and unique audience data to make informed and granular decisions that drive campaign success. Nexxen’s end-to-end technology stack encompasses a fully integrated demand-side platform (“DSP”) and supply-side platform (“SSP”), which enhance performance, improve efficiency and minimize data loss, thus maximizing political audience reach throughout the entire campaign lifecycle. During the initial discovery phase, advertisers can utilize unique data and applications found in the Nexxen Data Platform. This valuable data is sourced from various channels, such as audience targeting and strategic data partnerships as well as Nexxen Discovery, a real-time market research platform that analyzes content engagements and user behavior across digital, social and TV on-demand. As campaigns launch – either through Nexxen or another DSP and SSP – political advertisers can leverage Nexxen’s advanced measurement suite to gain deep insights into the impact of each campaign. Further, in 2024, five new offerings give advertisers advanced controls of their campaigns’ reach and precision. Political District Targeting: A geo-targeting feature that allows advertisers to target by US Political district (Congressional District, State Senate, State House/Assembly) within the platform directly. Political District Targeting allows for more granular and relevant targeting based on campaign goals. Campaign End Times: A feature that allows advertisers to optimize spend more efficiently with the ability to update their campaign end time within the Flight Schedule section to a specific time, rather than the industry default 11:59 PM. Political Dashboard, Powered by Nexxen Discovery: An easy-to-use, panel-based dashboard provides national- and state-level battleground candidate and issue analysis, including public sentiment and week-over-week change in content engagement, so advertisers can identify and activate custom voter audiences. These audiences can then be pushed directly to the Nexxen DSP for streamlined media buy activation on CTV and video. Proximic by Comscore TV Political Audiences Partnership: This augmentation of Nexxen’s partnership with Comscore enables political advertisers to retarget custom audiences who have previously been exposed to political ads for President, Congress, Governor and Ballot Referendums to ensure their message stays top-of-mind for voters. The Proximic by Comscore linear retargeting solution can be utilized for reach extension, to amplify frequency and to increase share of voice. News Corp’s Preferred SSP for Political Private Marketplace (“PMP”) Deals: Media company News Corp has selected Nexxen as its preferred SSP for political PMP deals, enabling detailed audience targeting across premium content using data such as congressional districts, voter registration, age, ethnicity and more. This collaboration will ensure that political advertisers can achieve more precise and effective campaign outcomes, reaching voters with greater accuracy and elevating campaign impact on inventory including the New York Post and Dow Jones. “Nexxen’s platform maximizes political dollars by providing advertisers with access to real-time voter data and the ability to reach those voters quickly, with precision and control,” said Ariel Deitz, Vice President of Enterprise Partnerships at Nexxen. “With our full-stack technology and Streaming DNA core, we are helping our political advertisers maximize their frequency controls and make smarter decisions on what impressions to buy for their ad campaign.” About Nexxen Under the parent Company Tremor International (AIM / NASDAQ: TRMR), Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. For more information, visit www.nexxen.com. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with the any Nexxen partnership, Nexxen’s products and platforms including the Nexxen Political Tools, Data Platform and proprietary identity graph. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Nexxen, and the Nexxen
Nexxen adds CTV tools to tap into political ad market growth
Our Response to Google’s Recent Decision
Earlier this week, Google announced that it was not going to deprecate third-party cookies in Chrome – a decision that’s garnered significant attention throughout our industry. As a beta partner with Google’s Privacy Sandbox, Nexxen had an in-depth understanding of the developments and concerns that led to this reversal. Despite this decision, though, the evolving landscape of privacy regulations and industry-wide signal loss still demands a robust identity resolution solution, and we firmly believe that a scalable approach to identity is essential for creating the best online experiences for buyers, sellers and consumers alike. Having alternative identity-based solutions, in addition to continuing to support cookies, is crucial for everyone in our ecosystem to pursue more robust opportunities across devices and platforms. And at Nexxen, we take an agnostic approach to identity – our comprehensive, four-pronged strategy is designed to provide flexibility and ensure coverage and reach across all channels. More specifically, this approach involves: Universal ID SupportWe will support all major universal IDs, allowing us to create customized private marketplaces (PMPs), build target audiences and run campaigns through Nexxen DSP and Nexxen SSP. We are fully integrated with RampID, working on Unified ID 2.0 integration, and offer pass-through support for major universal IDs in our SSP. As new universal identifiers gain traction, we will support those as well, ensuring our clients have access to the most effective resources available. Unified Identity GraphOur Unified Identity Graph combines multiple identity solutions into a single system for smooth cross-device targeting. This system allows for unified bidding across various IDs, boosting revenue potential and increasing reach. It also improves frequency controls at the device, person and household levels, providing a seamless and efficient advertising experience. Contextual Solutions Nexxen’s proprietary contextual solutions, such as TV Content Targeting and Smart Contextual segments, enable advertisers to expand their reach across devices in a privacy-safe manner. Additional contextual solutions include Predictive Audiences and traditional keyword targeting, offering a wide range of options to meet specific campaign needs while maintaining user privacy. Supply-Side Data and Curation Through Nexxen SSP, advertisers can connect directly with premium publishers, gaining access to first-party data for precise audience targeting. Our extensive supply footprint allows us to create curated PMPs and site lists for specific campaign requirements – which includes first slot ad inventory, high-attention content, sustainability and more – ensuring our clients’ campaigns are both effective and aligned with their brand values. At Nexxen, we are committed to supporting multiple identity solutions, now and in the future. We view data – whether first- or third-party – through a holistic lens, ensuring that we remain adaptable and responsive to industry changes, and providing our clients with the solutions and insights they need to succeed in a dynamic and ever-changing advertising environment. Google’s decision not to deprecate third-party cookies underscores the complexities of the current advertising landscape. But Nexxen remains dedicated to providing scalable, durable identity solutions that enhance online experiences for all stakeholders. By supporting a wide range of identity signals and offering advanced tools for targeting and amplification, we can ensure our clients are well-equipped to navigate the future of digital advertising. Read Next
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Our Rendezvous at Cannes
Last week, Nexxen had the pleasure of heading to the Cote d’Azur for the Cannes Lions. Read more about our time in Cannes here!
Behind the Scenes of Nexxen’s Kubernetes Deployments: Crafting Scalable Systems
Discover how Nexxen built a scalable deployment pipeline using Kubernetes, GitOps with Argo CD, and Infrastructure as Code with Git and Terraform.