Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen
Say hello to ad tech’s latest acronym: CTV OOH (connected TV out of home). Nexxen has announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in restaurants and sports bars, which can “provide an additional scale to traditional CTV campaigns,” said John Rogers, VP of global business development at Nexxen.
The Watchlist with Nicole Petallides – 2024 Predictions
The Schwab Network’s The Watch List with Nicole Petallides invited Nexxen’s Chief Strategy Officer, Kenneth Suh, back to discuss the state of streaming in 2024. One of his standout predictions? All eyes will be on the NBA for the next media rights deal. If the NBA goes streaming it could transform the entire industry.
Life At Nexxen with Dana Chou
Welcome to Life at Nexxen, a new series spotlighting our employees.
This week, we spoke with Dana Chou, Director of Product. Dana filled us in on what it’s like to lead a product team, her favorite wintertime treat and her aspirations for the year ahead.
Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year
Sustainability is currently up against a myriad of other challenges that face the digital advertising industry when it comes to which focus will take priority in 2024. And while the ultimate incentive to address the industry’s carbon emissions issue is pretty clear — ahem, global catastrophe — there are not currently sufficient incentives nor sufficiently coordinated efforts to rally advertisers, agencies, publishers and ad intermediaries around the issue.
Nexxen Launches TV Viewership Audiences in U.K., Expands TV Intelligence Offering in U.S.
The new and expanded data-driven solutions are designed to enhance audience targeting across channels.
Managing Cognitive Load: Embracing New Perspectives at Nexxen’s Engineering Group
What do juggling and software development have in common? Cognitive load. Inbal Goldfracht, Senior Project Manager for Nexxen’s Engineering team, explains cognitive load theory and how Nexxen optimizes productivity through cognitive load theory.
Partner Spotlight with Plex
Introducing our Partner Spotlight series! We sat down with Audrey Layman, Sr. Manager, Ad Partnerships at Plex, to learn more about Plex’s programmatic-first approach to their inventory monetization and how Nexxen helps drive their success.
Q&A: How brands and retailers are using commerce media and data for more accurate campaigns
The opportunity of commerce media and data has grabbed headlines, but as with any developing trend, there remains unrealized potential.
To further understand the commerce media opportunity, in a Q&A, Subhag Oak, Senior Vice President of Data and Intelligence at Nexxen, unpacks the role of commerce data, measurement and unified platforms in the commerce media space.
Ad Overfrequency Sucks!
Everyone who watches streaming TV knows that we get way too many of the same ads, over and over and over again. It turns out that more damage is being caused by ad oversaturation than we may think, and there’s research to prove it.
Marketers to spend most of holiday budgets in November: report
Comscore and Nexxen found that advertisers have their eyes on digital channels, direct buys, and first-party data this holiday season.