Nexxen Enhances Leadership Team, Further Bolstering CTV Expertise Across Advertising Ecosystem
The new executives position Nexxen to elevate brand recognition and accelerate revenue growth, following the company’s rebrand earlier this year
Why SPO is about efficiency, not cutting back on effective technology
The goal is to optimize the supply path, routing spend as directly as possible. However, an unanswered question in this pursuit is: what will disintermediation ultimately mean for advertisers and publishers? Kara Puccinelli, Chief Customer Officer explains.
At Insider, Video Consumption Peaks as CTV Viewing Tops 50%
Thanks to a shift in content strategy and increased focus on watch time. Read why.
Nexxen Expands FAST Channel Offering for Advertisers Across APAC
Capitalising on FAST channel growth in the region, Nexxen offers comprehensive CTV inventory to today’s brands and advertisers.
Nexxen’s Stance on Made-for-Advertising (MFA) Sites
Read more about our stance on Made-for-Advertising (MFA) Sites.
Attention Please! The Power of Pre-Testing Campaigns
The ad industry’s been buzzing about attention for a while now, but what does attention measurement actually look like in practice? And how can it help you optimize your creative before a campaign’s even out? Our very own Kiran Uppal is answering these question and more.
Nexxen’s Cross-Platform Planner Gains Momentum as CTV Revenue Climbs
Nexxen’s Cross-Platform Planner allows advertisers overcome silos and ultimately reduce waste. Not only that, major broadcasters A+E Networks, FOX Corp and TelevisaUnivision are now sharing how our Cross-Platform Planner delivers true cross-screen frequency management that is easier and more efficient.
How Nexxen is Lowering The Walls Between Linear and Streaming
On Thursday, video ad platform Nexxen, which recently changed its name from Tremor International, announced that broadcasters are now using its cross-platform planning tool to simultaneously activate the linear and digital aspects of their campaign.
Why Streaming Services Are Pushing Subscribers to Ad Tiers
With better margins on advertising-supported offerings, Disney, Netflix, Paramount, NBCUniversal and Warner Bros. Discovery find themselves incentivized to usher consumers to those plans.
Nexxen’s Steve Broadhead on the Opportunities of CTV
Steve Broadhead, Managing Director EMEA at Nexxen, joins ExchangeWire COO Lindsay Rowntree for our latest VoxPop.
In this engaging conversation, Steve dives deep on the challenges and opportunities of CTV, taking a look at how the TV ad market has evolved and how CTV ads can make a real, quantifiable impression.