Nexxen Brings Programmatic Native Smart TV Home Screen Advertising to APAC

Premium home screen placements paired with Nexxen’s unique data and advanced TV capabilities to drive effective campaigns and full-funnel performance across region

Sydney, Australia, 27 May 2026 Nexxen, the advertising technology platform powered by unique data and media, today announced that the first-to-market capability to programmatically activate native Smart TV inventory, Nexxen TV Home Screen, is now live across Asia-Pacific (“APAC”), powered by its demand-side platform (“DSP”), Nexxen DSP.

Through Nexxen TV Home Screen, advertisers can seamlessly access Smart TV home screen units on VIDAA-powered Smart TVs in APAC and selected markets across the world. Developed by V, VIDAA OS powers more than 50 million Smart TVs from leading brands in more than 180 markets globally.

Research from the Australian Communications and Media Authority shows that streaming services are now the most popular way Australians watch content, used by 68% of adults in 2025. Before viewers press play, they browse apps, recommendations and content before deciding what to watch. This window creates a highly visible, intent-driven environment where brands can engage audiences at the earliest stage of the viewing journey.

“The TV experience doesn’t start with playback — it starts on the home screen. In today’s world, that is TV. It’s where discovery happens, where decisions are made, and where attention is at its highest,” said Guy Edri, Chief Executive Officer, V. “For partners and advertisers, it’s not just an entry point — it’s the most valuable moment to connect with audiences at scale.”

“The Smart TV home screen creates a prime opportunity for brands to get in front of leaned-in audiences,” said Josif Zanich, Managing Director, JAPAC, Nexxen. “By pairing this premium inventory from V, one of the leading and most widely adopted platforms in the APAC markets, with Nexxen’s unique data and advanced TV capabilities, advertisers can plan, activate and measure campaigns within a single platform, unlocking smarter audience engagement and ultimately driving full-funnel performance.”

The OEM inventory available through Nexxen TV Home Screen is expected to continue expanding in the months ahead.

About Nexxen

Nexxen is the advertising technology platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core, we meet the demands of today’s converging media landscape with exclusive audience intelligence, automation and expertise. 

Headquartered in Israel, Nexxen maintains offices throughout North America, Europe and Asia-Pacific and is traded on Nasdaq (NEXN). For more information, please visit nexxen.com.

Forward-Looking Statements

This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding native Smart TV advertising inventory, offering and any benefits or insights associated with such activities. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand;  global and local economic and geopolitical forces and unrest, including the war involving the United States, Israel and Iran, the war and hostilities involving Israel, Hamas, Hezbollah, and Yemen and the Ukraine/Russia war, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 4, 2026. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Read Next

Connect With Us

Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights.