Nexxen Artificial Intelligence Addendum

Last Updated September 3, 2026

This Nexxen Artificial Intelligence Addendum (the “AI Addendum”) to the General Terms supplements the Data Protection Agreement/Schedule, if any, between the Parties (the “DPA”) and/or any services agreement, Insertion Order, or other applicable agreement between the Parties (collectively, the “Agreement”). The Parties to the Agreement are referred to herein individually as a “Party” and collectively as the “Parties.” References to “Nexxen” shall mean the Nexxen entity identified in the Agreement and “Client” means the counterparty identified in the Agreement and any other third party that utilizes, accesses, or has access to the Platform, Services, the AI Features, or any tools or functionality made available by Nexxen in connection therewith (including AI-supporting tools), or that is authorized by such counterparty or its users to do so, whether directly or through any users, accounts, credentials, APIs, integrations, or External Agents. This AI Addendum governs Client’s access to and use of Nexxen’s AI-powered, machine learning, automation, optimization, analytics, reporting, recommendation, agentic, generative AI, and interoperability features made available through Nexxen’s platform and services (the “Platform”), including in-platform agents, AI-assisted reporting and visualization, troubleshooting, campaign QA, audience creation, media planning, research, optimization, APIs, and AI-enabled functionality made available through MCP, A2A, AdCP, AAMP, or other interoperability protocols (collectively, the “AI Features”). In the event of any conflict, the DPA shall control with respect to the Processing of Personal Data. To the extent of any conflict between this AI Addendum and the DPA (or any other agreement between the parties) specifically concerning the use, development, training, or processing of data via artificial intelligence or machine learning technologies, the terms of this AI Addendum shall govern. In all other respects, the DPA shall control.

Capitalized terms used but not defined herein shall have the meanings ascribed to such terms in the Agreement. For purposes of this AI Addendum, “Client Data” means any data provided by or on behalf of Client to Nexxen through the Platform, including without limitation campaign data, audience data, creative assets, prompts, briefs, instructions, configuration settings, parameters, files, and performance metrics. “Platform Data” means data generated, collected, observed, or derived through operation of the Platform or performance of the services, including without limitation bid requests, bid responses, auction data, delivery data, pacing data, spend data, impression data, engagement data, conversion data, log data, diagnostic data, optimization signals, and performance metrics, whether associated with Client’s campaigns or aggregated across campaigns. The same information may constitute both Client Data and Platform Data, but such classification does not transfer ownership of Client Data to Nexxen or limit Nexxen’s rights to use Platform Data as permitted under the Agreement and this AI Addendum, and Nexxen’s right to use Client Data shall remain subject to the Agreement and this AI Addendum. “Input” means prompts, briefs, instructions, configurations, parameters, data, files, or other materials submitted by or on behalf of Client to the AI Features. “Output” means responses, reports, visualizations, recommendations, audience segments, media plans, troubleshooting results, QA results, optimizations, proposals, or other results generated by the AI Features from Client Input. “External Agent” means any AI agent, assistant, application, tool, or workflow operated by or on behalf of Client or authorized by Client or its users that accesses or uses the Platform or AI Features.

1. AI FEATURES AND PLATFORM DATA USE

1.1.
Platform Data; Core Optimization, Model Improvement and Security. The Platform uses data to operate, maintain, measure, secure, optimize, and improve the services, including core functionality across Nexxen’s products and services. Nexxen may access and use Client Data, Input, Output and Platform Data to provide, operate, maintain, secure, monitor, troubleshoot, evaluate, and improve the Platform, AI Features, algorithms, models, optimization systems, and related products and services, including Nexxen’s predictive outcome models, predictive pricing models, bid optimization models, yield optimization models, pacing models, forecasting models, audience modeling, data management, inventory management, marketplace quality, fraud and invalid traffic detection, quality rules, diagnostic systems, measurement systems, and other machine learning, statistical, algorithmic, optimization, forecasting, measurement, quality, fraud detection, and diagnostic systems used in connection with the Platform. Because these uses are part of Nexxen’s operation, optimization, measurement, reporting, quality control, security, and improvement of the Platform and services, they are not subject to a separate client-level opt-out. Nexxen may log, monitor, and review AI Feature activity, including queries, instructions, tool calls, recommendations, changes, approvals, denials, errors, and related system events, for purposes of security, recordkeeping, troubleshooting, quality control, compliance, and Platform improvement.

Nexxen may also generate, use, publish, and distribute de-identified or aggregated statistical analyses, market insights, benchmarks, model signals, and performance learnings derived from Platform Data, provided that such materials do not identify Client as the source of the information or identify any individual end user.

1.2.
Data Safeguards. With respect to Nexxen’s use of Client Data pursuant to Section 1.1 of this AI Addendum, Nexxen will: (a) comply with its security, data protection, and privacy obligations set out in the Agreement, the DPA, and applicable law with respect to Client Data, and ; (b) de-identify, anonymize, or aggregate Client Data before using such data to generate externally distributed statistical analyses, market insights, benchmarks, or similar materials; (c) use industry standard measures designed to minimize the risk that outputs made available to other Nexxen Clients or third parties include Client Data or information that could reasonably be used to identify Client, its campaigns, or its end users; and (d) not sell, as such term is defined under the CCPA, any Client Data processed under this AI Addendum. Nexxen will use commercially reasonable technical, contractual, and organizational measures designed to prevent third-party AI model providers used by Nexxen to provide AI Features from using Client Data, Input, or Output to train or improve their generally available models, except where Client has authorized such use in writing or where the applicable data has been de-identified or aggregated in accordance with applicable law.
1.3.
Agentic and Generative AI Training. Nexxen will not use Client’s non-public Input or Output submitted to agentic or generative AI Features to train or fine-tune third-party generally available large language models, except as expressly authorized by Client in writing. Nexxen may use Client Data and Platform Data with Nexxen proprietary models and systems as described in Section 1.1. Nexxen may use non-public Input and Output to provide, secure, troubleshoot, evaluate, and improve the AI Features, subject to Section 1.2, applicable law, and Nexxen’s confidentiality obligations under the Agreement.
1.4.
Confidentiality. Client Data, Input, and Output shall be subject to the confidentiality, security, and data protection provisions set forth in the Agreement and applicable law. Nothing in this AI Addendum modifies or expands Nexxen’s rights or obligations with respect to such information.
2. USE OF AI FEATURES

2.1.
Ownership. As between the Parties, and subject to the Agreement, Client retains its rights in the Client Data and Input. To the extent permitted by applicable law, Client owns all Output generated by the AI Features, subject to Nexxen’s ownership of the Platform, AI Features, Nexxen Materials, Platform Data, aggregated or de-identified data, underlying models, algorithms, systems, tools, templates, workflows, know-how, related technology and intellectual property as set forth in the Agreement (“Nexxen IP”).  Nothing in this AI Addendum transfers to Client any ownership interest in Nexxen IP. Client acknowledges that Output may not be unique and that other Nexxen Clients or users may receive the same or similar output, recommendation, segment, plan, report, or insight.
2.2.

Client Responsibility. Client will ensure that Client’s use of the AI Features, External Agents, Input, Output, and any Actions is lawful and appropriate for Client’s intended use case and does not violate any applicable law, industry self-regulatory standards (including without limitation standards promulgated by the Interactive Advertising Bureau, the Digital Advertising Alliance, and the Network Advertising Initiative), or Intellectual Property Rights or other rights of any third party. Client represents and warrants that Client has all rights, licenses, and permissions necessary to provide all Input to Nexxen, including without limitation any consents required under applicable Data Protection Laws for the Processing of Personal Data through the AI Features.

Client is responsible for all activity conducted through Client’s accounts, credentials, MCPs, APIs, External Agents, integrations, and automated workflows. Any instruction, decisions, approval, submission, configuration, campaign action, inventory action, spend authorization, targeting selection, bid, pricing rule, floor price, deal term, data activation, measurement setting, negotiation step, commitment, or other action made through Client’s account, credentials, permissions, approvals, systems, or configured External Agent workflows will be deemed authorized by Client (each, an “Action”).

2.3.
Agent Authority; Human Oversight; Logging. AI Features may assist, recommend, automate, or execute workflows based on permissions, instructions, configurations, parameters, or approvals provided by Client or its authorized users. Client is responsible for defining the scope of authority granted or enabled in any AI Feature or External Agent, including which Actions may be performed by such AI Feature or External Agent. Nexxen may require human approval for any Action and may suspend or limit AI Feature functionality where Nexxen reasonably determines that an instruction, workflow, External Agent, or requested Action may create legal, security, operational, platform integrity, or policy risk. Nexxen may require additional approval, confirmation, or authentication before allowing an AI Feature or External Agent to perform any Action.
2.4.
Disclaimer. Notwithstanding anything to the contrary in this AI Addendum or the Agreement, Client acknowledges and agrees that: (i) Client is responsible for its use of and reliance on Output, including decisions, actions, or omissions based on Output; (ii) other Clients of Nexxen providing similar Input to the AI Features may receive the same or similar Output; (iii) due to the nature of AI and machine learning, information generated by the AI Features may be incorrect, inaccurate, or include third-party IP; and (iv) AI Features are not a substitute for appropriate Client oversight, controls, and validation, whether such AI Features are used by Client personnel or by any automated workflow, External Agent, API, integration, or other non-human system configured, authorized, or enabled by Client. Client is responsible for reviewing and validating Output for its needs before electing to use or act on an Output, and for configuring appropriate permissions, approval workflows, limits, monitoring, and controls for any automated or agentic use of the AI Features, including without limitation verifying that any audience targeting, campaign action, pricing rule, optimization recommendation, or other automated action complies with applicable laws and regulations. Nothing in this Section limits Nexxen’s obligations to provide the Platform and AI Features in accordance with the Agreement or this AI Addendum. Output is not legal, compliance, financial, or other professional advice. NOTWITHSTANDING ANYTHING TO THE CONTRARY, NEXXEN DOES NOT REPRESENT OR WARRANT THAT THE OUTPUT WILL BE ACCURATE, COMPLETE, ERROR-FREE, NON-INFRINGING, OR FIT FOR A PARTICULAR PURPOSE. CLIENT ASSUMES SOLE RESPONSIBILITY AND LIABILITY FOR RESULTS OBTAINED FROM THE USE OF THE AI FEATURES AND OUTPUT, INCLUDING WITHOUT LIMITATION CONCLUSIONS DRAWN FROM SUCH USE AND ANY ACTIONS TAKEN OR DECISIONS MADE BY CLIENT, INCLUDING THROUGH AUTOMATED WORKFLOWS INITIATED, AUTHORIZED, OR ENABLED BY CLIENT OR THROUGH CLIENT’S ACCOUNTS, CREDENTIALS, APIS, INTEGRATIONS, EXTERNAL AGENTS, OR OTHER SYSTEMS.
2.5.

Prohibited Data and Use Cases. Client shall not use the AI Features for the following prohibited uses (“Prohibited Uses”): (a) to submit to the AI Features any data that is prohibited under the Agreement or applicable law, including any Excluded Data or other information that Client is prohibited from providing or making available to Nexxen in connection with the Services; and (b) to use the AI Features for audience targeting, optimization, or delivery of advertisements in connection with housing, employment, credit, insurance, or other categories subject to anti-discrimination requirements under applicable law unless Client is legally permitted to do so and has implemented measures reasonably designed to support compliance with all such requirements. For clarity, the foregoing restriction applies to data submitted by or on behalf of Client and does not prohibit Nexxen from making available audience, contextual, research, reporting, measurement, taxonomy, panel-based, or other platform-derived insights or segments where Nexxen is permitted to do so under the Agreement and applicable law.

Client shall indemnify, defend, and hold harmless Nexxen from and against any third party claims, actions, investigations, fines, settlements, losses, damages, liabilities, and expenses (including reasonable attorneys’ fees) arising out of, relating to, or in connection with any Prohibited Use.

3. SURVIVAL
Sections 1.2 (Data Safeguards), 1.3 (Agentic and Generative AI Training), 2.1 (Ownership), 2.4 (Disclaimer), 2.5 (Prohibited Data and Use Cases), and this Section 3 shall survive any termination or expiration of this AI Addendum or the Agreement.