Nexxen and Adform Expand Availability of Exclusive ACR Data
Strategic collaboration enhances exclusive data access for advertisers in Germany, the U.K. and beyond
London, 12 March 2026 — Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced a strategic data partnership with media-buying platform Adform, enabling its clients to access Nexxen’s exclusive automatic content recognition (“ACR”) data.
Designed to strengthen advertisers’ digital media investments through advanced cross-channel and cross-device targeting, the partnership will initially launch in Germany and the U.K., followed by France later in 2026.
Through this integration, Adform’s clients, including leading brands and agencies, can leverage Nexxen’s ACR data segments to deepen their understanding of audience behaviour and preferences. Segments are categorised by streaming platform, genre, network, program, tentpole event and brand-level ad exposure, providing a more integrated and thorough analysis of TV-viewing data.
With ACR data broadly held within and fragmented among walled gardens, Nexxen’s syndication of its exclusive data to other demand-side platforms (“DSPs”) and partners enables buyers to improve the precision and effectiveness of their campaigns across the advertising ecosystem.
“We recognize the significant potential of ACR data to provide advertisers with deep insights into their audiences’ viewing habits, guiding their multi-platform strategies,” said Oscar Rondon, Vice President, Data and Measurement Solutions, Nexxen. “Our goal is to equip brands with comprehensive, actionable data that can be seamlessly utilised across their platform of choice, and our collaboration with Adform achieves just that – ultimately expanding the availability of our data-driven solutions.”
“Advertisers are seeking more transparent and actionable ways to understand how TV and digital exposure work together,” said Stefan Sommer, Senior Vice President, Global Sales and Partnerships, Adform. “By integrating Nexxen’s ACR data into Adform’s platform, we are enabling our clients to plan, activate and measure campaigns with greater precision across channels. This partnership strengthens our ability to deliver privacy-conscious, data-driven solutions that help brands make smarter investment decisions in an increasingly converged media landscape.”
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetisation, measurement and optimisation – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel, maintains offices throughout the United States, Canada, Europe and Asia-Pacific and is traded on the NASDAQ (NEXN). For more information, visit www.nexxen.com.
About Adform
Adform is a powerful and safe media buying platform, with a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies, and publishers to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers.
Forward-Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including the partnership between Nexxen and Adform, including but not limited to the anticipated benefits related thereof, as well as any other statements related to Nexxen’s future financial results and operating performance. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to risks related to the ability of the parties to realize the anticipated benefits of the potential partnership. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 4, 2026. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.
For more information, please contact:
Nexxen
Genevieve Wheeler
Communications Director
gwheeler@nexxen.com
Adform
Blanca San Martín
Blanca.Sanmartin@adform.com
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