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Express Video Production

A turn-key video creation solution for developing original videos. Transform static images into animated videos.

Deliverables & Specs

Audio Track

  • Codec: AAC
  • Sample Rate: 44.1kHz/24bit or higher
  • Bitrate: 128 Kbps or higher
  • Channels: 2 (stereo)

 

Brand Asset Pack

  • Brand guidelines
  • Logos (vector-based graphics preferred)
  • Fonts

 

Artwork & Product Imagery

  • High-res layered Photoshop files preferred (PSD or PSB)
  • Other File Types: AI, EPS, JPG, PNG, TIF
  • Image Color Mode: RGB

Creative Direction

Best practice is to align on creative direction during the kick-off call. If there’s a specific vision in mind, let us know! If not, our team can pull inspiration from existing brand materials to pitch a video concept.

Additional deliverables that are helpful:

  • Branded animations
  • Websites or landing pages
  • Other campaign collateral

Production Timeline

5 business days

  • Production timeline begins from receipt of all client assets.
  • Allow 1-2 business days for revised mocks or demos per each feedback round.*

*There are different Express layouts depending on the campaign needs. Once a layout is selected for production, only minor animations can be edited.

Production Process

Kick-off Call (KOC)

  • KOCs are required for this product.

 

Phase 1: Assets & Creative Direction

  • All assets must be delivered before moving to the next phase.

 

Phase 2: Storyboard

  • Storyboard mocks must be client approved before moving to the next phase.

 

Phase 3: Animation & Build

  • Animated demos must be client approved before moving to the next phase.

 

Phase 4: Setup & Launch

Production Template

We provide a beat sheet template to facilitate video development. Beat sheets are a comprehensive outline of your video – eg. number of scenes, what should be visible in each scene, what messaging to show, etc. Client must provide the completed beat sheet as part of the “Assets & Creative Direction” requirement.

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Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights.

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