Nexxen Enhances TV Intelligence in Australia with Expanded Viewership Data
Extended ACR dataset now captures linear and streaming behaviour across more than 1.9 million devices, unlocking smarter audience planning and activation.
SYDNEY, 7 August 2025 — Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced a major enhancement to its TV Intelligence solution in Australia. With newly expanded automatic content recognition (“ACR”) data from more than 1.9 million VIDAA-enabled smart TVs, Nexxen can now offer advertisers greater visibility into household-level viewership across both linear and streaming environments.
TV Intelligence is Nexxen’s integrated suite of planning, activation and measurement tools, designed to help brands navigate the converging TV landscape with clarity and precision. Through this expansion, Australian advertisers gain access to richer insights that capture how audiences engage with content across live TV and apps – enabling more accurate targeting and campaign optimisation across the full media funnel.
The enriched data is fully integrated across the Nexxen Discovery platform and demand-side platform (“DSP”), powering more effective audience segmentation, media execution and performance measurement.
“As viewer behaviours continue to evolve in Australia, brands and advertisers are increasingly embracing new ways to better understand and engage TV audiences,” said Josif Zanich, Managing Director, JAPAC at Nexxen. “Powered by one of the country’s largest ACR datasets, Nexxen’s TV Intelligence delivers expanded visibility across both linear and streaming platforms, empowering media buyers and traders alike to make more informed decisions on their investments.”
This enhanced TV Intelligence offering is available now for Australian customers, with additional activation solutions rolling out soon.
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the NASDAQ (NEXN). For more information, visit www.nexxen.com.
For further information please contact:
Genevieve Wheeler, Communications Director
gwheeler@nexxen.com
Forward-Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding any expanded viewership data sets relating to Nexxen’s business and any benefits or insights associated with such increase as well as any benefits associated with any of Nexxen’s other offerings and products and platforms including the Nexxen AI capabilities, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; ,including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
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