Example of Nexxen's native programmatic VIDAA creative unit
Example of Nexxen's native programmatic VIDAA creative unit

Nexxen Smart TV Native Units

Reach your audience before they hit play with native units on CTV home screens—boosting awareness and expanding your programmatic advertising reach.

Nexxen VIDAA CTV Native Units


We’re now the exclusive partner for nearly all native inventory on Hisense TVs with the VIDAA operating system.

And our direct partnerships with TCL put your brand in an un-cluttered, high-impact spot—all accessed through a streamlined, efficient programmatic advertising supply path.

Access exclusive, premium native inventory on top OEM home screens

Our direct partnerships with VIDAA* and TCL put your brand in an uncluttered, high-impact spot—all accessed through a streamlined, efficient programmatic advertising supply path.

*VIDAA is exclusive in the U.S. and Canada

Nexxen VIDAA CTV Native Units

Native Opportunities Built to Meet Your Goals

Maximum Reach & High-Impact Takeovers

Stand out to viewers and expand your reach with exclusive, high-impact units on VIDAA and TCL home screens.

Native opportunities built to match your goals

Maximum reach &
high-impact takeovers

Stand out to viewers and expand your reach with exclusive, high-impact units on VIDAA and TCL home screens.

Performance-focused creative

Nexxen Studio is your ultimate creative partner—from pre-launch testing and action-driven optimizations to mid-flight adjustments and post-campaign insights—helping you get the most from your media investment.

Performance-Driven Creative

Nexxen Studio is your ultimate creative partner—from pre-launch testing and action-driven optimizations to mid-flight adjustments and post-campaign insights—helping you get the most from your media investment.

Take a look at more of our capabilities and solutions

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