Over the last 50 years, Olympic winning times in the Men’s 100m Freestyle have dropped by 10%, or 5 whole seconds – that’s like taking 10 meters off the length of the race. How is that possible, you ask? How have we achieved these gains? Have we figured out how to grow flippers?
No, the answer is much more interesting… though growing flippers would be pretty cool.
Our Olympians and their training teams have spent the last 50 years shaving precious tenths of a second from their times through “compound innovation,” the process by which tiny improvements across all influencing factors multiply each other and transform the outcome. At Nexxen, we’re experiencing a similar evolution — thanks in large part to the introduction of nexAI, our AI-powered intelligence layer, across our platform, including to the award-winning Nexxen Discovery.
Nexxen Discovery was already driving significant value for our partners. Between Q4 2023 and Q3 2024, we found that campaigns powered by Discovery data outperformed their non-Discovery peers in meaningful ways, such as:
- +35% in view-through actions
- +30% in value per impression on click-throughs
- +31% in cross-device follow-through
- -45% in cost per action
- +89% post-click engagement lift
In short: more precision, less waste and better performance across the funnel.
However, the process that our clients were using to find those Discovery data targets, as as well as the time spent researching, validating and editing that data, was – to use “engineering” speak – non-trivial.
Accelerating multiple activities
What nexAI has done is accelerate those research and packaging processes. What used to take hours, sometimes days, is now being done in minutes. Partners can launch multiple research projects simultaneously, angling and mining into our proprietary data. nexAI lifts that burden. It works through Nexxen Discovery sentiment signals, search trends, competitive share-of-voice data and semantic analysis of web and TV consumption activity, and it synthesizes that data into simple, easy-to-use packages that can then be activated by our agency, brand and advertiser clients.
Additionally, nexAI generates client-ready presentations with that data. It frees up time by not only delivering insights, but also creating complete narratives and branded decks that help drive engagement with prospects, or start conversatoins in the media-planning stages.
It’s been saving hours a day for those using it – hours which can then be spent on refining the precision and performance of customers’ campaign strategies.
Looking Ahead
The integration of nexAI into Nexxen Discovery is just one example of how automation and analytics can work in tandem to support smarter decision-making. We are finding that the advent of artificial intelligence is not about removing human expertise from the equation – it’s about enabling that expertise to scale more effectively.
As the media ecosystem continues to evolve, the ability to act quickly on high-quality insights will be a defining advantage. And as this integration continues to roll out, we’re already seeing its potential to reshape how campaigns are planned, executed and evaluated – on both sides of the marketplace.
Ultimately, nexAI is compounding our team’s value across every facet of Nexxen’s offering – and we’re excited see what’s next.
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