Life at Nexxen with Adam Mugridge
Linkedin Icon-xtwitterlogo-black In this edition of Life at Nexxen, we spoke with Adam Mugridge, AVP, Creative Solutions based in our London office. Adam shared his background in video production, his journey from graphic design intern to leading a team within Nexxen’s Creative Studio, and what’s keeping him busy outside of work these days. Can you […]
Transforming the Smart TV Home Screen Into Measurable Outcomes
Linkedin Icon-xtwitterlogo-black Native Smart TV home screen units – including those available through Nexxen TV Home Screen – work best when creative is built for that environment’s unique mindset: viewers are actively deciding what to watch, not passively consuming content. That means the creative approach must prioritize immediacy, clarity and premium visual impact. At Nexxen […]
Unlocking Smarter CTV Activation: Nexxen Brings ACR Data to Google Display & Video
Linkedin Icon-xtwitterlogo-black As Connected TV (CTV) viewership continues to fragment and competition for attention increases, advertisers are looking for faster, more intelligent ways to access premium inventory and activate high-value audiences. That’s why Nexxen teamed up with Google to bring our proprietary automatic content recognition (ACR) data and premium supply to Google Display & Video 360’s Instant […]
Building an Artifacts System for Our LLM Data Agents
Linkedin Icon-xtwitterlogo-black At Nexxen, our engineering teams are constantly exploring how AI can enhance the way our users interact with advertising data. As part of our nexAI DSP Assistant – our AI-powered data assistant – we implemented the ability to let users query and analyze campaign performance metrics. The initial implementation worked well for single […]
From Acquisition Fragmentation to Atlas: Building Unified Observability at Scale
Linkedin Icon-xtwitterlogo-black Part 1: Our transformation journey from fragmented monitoring to a unified platform supporting 6,000 servers globally The Challenge: When Growth Creates Complexity At Nexxen, our platform is built both through internal development and strategic M&A. While each acquisition brings new talent and technology, it also brings new monitoring tools – InfluxDB, Graphite, scattered […]
Inclusion Lists Reduce Buyer Exposure to MFA Before Impressions are Served
Linkedin Icon-xtwitterlogo-black MFA websites often outpace traditional blocklists, appearing and disappearing so quickly that advertisers often buy impressions before the sites are flagged. Jounce Media calls these “fleeting websites,” and they work like this: When an MFA site is flagged and blocked, a near-identical version often reappears under a new domain with the content and […]
The Most Underrated Ad Placement in TV Is Hiding in Plain Sight
Linkedin Icon-xtwitterlogo-black When you turn on your TV to find the latest streaming show, have you noticed something different on your home screen? That big banner front and center that used to be reserved to promote a streamer’s newest show is now offering up a message from one of your favorite brands. And this under-the-radar […]
Life at Nexxen with Yair Shilo
Linkedin Icon-xtwitterlogo-black Life at Nexxen is a blog series spotlighting our employees – from their career journeys and go-to advice to the rituals and activities that make up their days here at Nexxen. In this edition of Life at Nexxen, we spoke with Yair Shilo, a Product Manager based in our Tel Aviv office. How […]
How We’re Solving Southeast Asia’s Measurement Challenge
Linkedin Icon-xtwitterlogo-black As Connected TV (“CTV”) reshapes the manner in which audiences engage with content, one piece of advertising real estate is emerging as a powerful gateway for brand discovery: the Smart TV home screen. In this Q&A, we speak with Amit Dadush, Managing Director at VIDAA, and Ally Appelbaum, Vice President, Global CTV Partnerships […]
Q&A: VIDAA and Nexxen on Unlocking Smart TV Advertising
Linkedin Icon-xtwitterlogo-black As Connected TV (“CTV”) reshapes the manner in which audiences engage with content, one piece of advertising real estate is emerging as a powerful gateway for brand discovery: the Smart TV home screen. In this Q&A, we speak with Amit Dadush, Managing Director at VIDAA, and Ally Appelbaum, Vice President, Global CTV Partnerships […]