Splash Bay Media achieves +63% revenue growth using Nexxen’s Curated Marketplace
Date: Q1-Q4 2025 Location: US
In a marketplace where the right supply makes all the difference, Splash Bay Media partnered with Nexxen to give their buyers faster, more flexible access to premium CTV inventory.
Through Nexxen’s Curated Marketplace—supported by direct 1:1 publisher relationships—the partnership brought together premium CTV supply and flexible data activation to enable more targeted audience strategies. This approach strengthened buyer outcomes and supported sustained revenue growth by making it easier to deliver high-value, data-driven PMPs.
Working closely with the Nexxen team, we’ve been able to fulfill our buyers’ needs more efficiently and effectively. Their unique data and strong relationships with publishers have been invaluable in enriching our analytics and delivering better results for our ad buyers."
Working closely with the Nexxen team, we’ve been able to fulfill our buyers’ needs more efficiently and effectively. Their unique data and strong relationships with publishers have been invaluable in enriching our analytics and delivering better results for our ad buyers."
The solution
Key Results
+63%
Revenue increase from H1 to H2 2025
+16%
Improvement in eCPM efficiency
3x
Improvement in fill rate
4.5x
Improvement in audience overlap
5x
Increase in buyer CTV budgets
3x
Improvement in fill rate
+16%
Improvement in eCPM efficiency
+63%
Revenue increase from H1 to H2 2025
5x
Increase in buyer CTV budgets
4.5x
Improvement in audience overlap
+63%
Revenue increase from H1 to H2 2025
+16%
Improvement in eCPM efficiency
3x
Improvement in fill rate
4.5x
Improvement in audience overlap
5x
Increase in buyer CTV budgets
Source:
Nexxen Internal & Customer Data, Q1-Q4 2025
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