LALO Tequila achieves +189% above benchmark awareness using Nexxen's data and premium inventory

Date: Q3 2025 Location: US

BRAND OBJECTIVE: Increase brand awareness amongst health-minded adult Gen Z and Millennial spirit enthusiasts by positioning LALO Tequila as the "better-for-you" tequila for the next generation

TARGET AUDIENCE: Health and fitness-focused Millennials and college-aged individuals

NEXXEN Solutions Used: Nexxen Discovery, Nexxen Premium Inventory

LALO Tequila, in partnership with Unfold Agency and Nexxen, launched a data-driven awareness campaign to reach health-minded Adult Gen Z and Millennial spirit enthusiasts to position the brand as a “better-for-you” tequila for the next generation.

Using Nexxen’s Discovery Audience Segments and access to premium inventory, LALO Tequila reached their target audience with precision and scale. Activation through Nexxen’s DSP delivered efficiency within display environments, ensuring every impression reinforced the brand’s positioning and built meaningful awareness among new tequila audiences.