Kentucky Lottery boosts ticket sales and uncovers insights for future campaigns with influencer-driven creative, Nexxen DSP, and PopShorts collaboration

Date: Q4 2024 Location: US

BRAND OBJECTIVE: Drive lottery ticket awareness, consideration, and sales

TARGET AUDIENCE: Kentucky residents age 25+

NEXXEN Solutions Used: Nexxen DSP, Nexxen Discovery

The Kentucky Lottery tapped their media partner PopShorts and Nexxen to launch a seamless, high-performing campaign that drove awareness, consideration, and sales among residents aged 25 and older.

Leveraging the Nexxen DSP, the team activated premium CTV and display inventory to reach key audiences across high-quality content environments—exceeding performance benchmarks.

Post-campaign, Nexxen Discovery uncovered trending lottery content and media consumption patterns, delivering valuable insights to guide future media strategies and optimize spend.