Guild sees campaign success by using Nexxen data to engage live sports audiences

Date: Q2-Q3 2024 Location: US

NEXXEN Solutions Used: Unified full-stack solution

Guild is a talent development company connecting employees at leading companies with education, skilling, and career opportunity. They partnered with Nexxen to launch a targeted awareness campaign focused on reaching frontline workers and upskillers — helping connect them with career advancement opportunities through workforce education.

Partnering with media agency, Extra, Guild tapped into Nexxen’s full-stack solution to reach their target audiences across CTV, OLV, and display – using multiple data solutions within a single platform to drive the best outcomes.

BRAND OBJECTIVE:

  • Increase brand awareness among frontline workers and upskillers

THE TARGET AUDIENCE:

  • Adults 18-54
  • Employed in a key Guild industry

BRAND OBJECTIVE:

  • Increase brand awareness among frontline workers and upskillers

THE TARGET AUDIENCE:

  • Adults 18-54
  • Employed in a key Guild industry

The solution


Key Results

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