Guild sees campaign success by using Nexxen data to engage live sports audiences
Date: Q2-Q3 2024 Location: US
NEXXEN Solutions Used: Unified full-stack solution
Guild is a talent development company connecting employees at leading companies with education, skilling, and career opportunity. They partnered with Nexxen to launch a targeted awareness campaign focused on reaching frontline workers and upskillers — helping connect them with career advancement opportunities through workforce education.
Partnering with media agency, Extra, Guild tapped into Nexxen’s full-stack solution to reach their target audiences across CTV, OLV, and display – using multiple data solutions within a single platform to drive the best outcomes.
BRAND OBJECTIVE:
- Increase brand awareness among frontline workers and upskillers
THE TARGET AUDIENCE:
- Adults 18-54
- Employed in a key Guild industry
BRAND OBJECTIVE:
- Increase brand awareness among frontline workers and upskillers
THE TARGET AUDIENCE:
- Adults 18-54
- Employed in a key Guild industry
The solution
Key Results
Source: Nexxen Internal & Customer Data, Q2-Q3 2024
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