Nexxen DSP & SSP Activation

With nexAl and our centralized data platform at the core, our unified DSP and SSP provides you with a more direct, efficient path to publisher supply. Combined with unique data and media, our full stack helps deliver full-funnel performance.

Nexxen DSP & SSP Activation

With nexAl and our centralized data platform at the core, our unified DSP and SSP provides you with a more direct, efficient path to publisher supply. Combined with unique data and media, our full stack helps deliver full-funnel performance.

Proven performance at scale

Advertisers using Nexxen’s full-stack DSP and SSP achieve stronger outcomes, including improved cost efficiency and more completed actions — all with the scale that only a top-10 omnichannel reach SSP* can deliver.

*Source: Jounce Media Exchange (SSP) Profiles, March 2026.

Performance source: Nexxen Internal Data, Q2 2024 – Q1 2025, comparing Nexxen DSP + SSP vs Nexxen DSP + 3P DSP

Proven performance at scale

Advertisers using Nexxen’s full-stack DSP and SSP achieve stronger outcomes, including improved cost efficiency and more completed actions — all with the scale that only a top-10 omnichannel reach SSP* can deliver.

Performance source: Nexxen Internal Data, Q2 2024 – Q1 2025, comparing Nexxen DSP + SSP vs Nexxen DSP + 3P DSP

*Source: Jounce Media Exchange (SSP) Profiles, March 2026.

The Nexxen advantage

The Nexxen advantage

Efficient Media

Our integrated DSP & SSP means fewer intermediaries between advertiser and publisher. Less hops means less waste, lower cost and cleaner data. 

Unique Data

Hisense/VIDAA ACR, PeerLogix streaming, and Nexxen audience discovery data power the Nexxen Data Platform, where you can onboard and enrich your first-party data and activate it from planning through measurement.

Exclusive Units

Smart TV native home screen units on the VIDAA platform place brands on the most visible real estate on the biggest screen in the home, delivering strong incremental reach.

Smarter Optimization

We connect measurement to media and creative decisions in real time with AI, using exclusive data and tech for momentum that keeps improving results.

Efficient Media

Our integrated DSP & SSP means fewer intermediaries between advertiser and publisher. Less hops means less waste, lower cost and cleaner data. 

Unique Data

Hisense/VIDAA ACR, PeerLogix streaming, and Nexxen audience discovery data power the Nexxen Data Platform, where you can onboard and enrich your first-party data and activate it from planning through measurement.

Exclusive Units

Smart TV native home screen units on the VIDAA platform place brands on the most visible real estate on the biggest screen in the home, delivering strong incremental reach.

Smarter Optimization

We connect measurement to media and creative decisions in real time with AI, using exclusive data and tech for momentum that keeps improving results.

Nexxen DSP

The Nexxen DSP delivers a seamless buying path to efficient omnichannel media, unique data, and the optimization and measurement levers to deliver full-funnel performance.

nexxen-dsp
  • Streamlined Nexxen SSP integration
  • Direct access to publisher invetory
  • Exclusive inventory and unique data
  • Incrementatlity testing
  • In-flight optimization
  • Cross-platform reporting

Nexxen SSP

Our SSP allows you to enhance not only your supply with scaled targeting, but also reach your audiences with unique native units, data, and creative enhancements that no one else can do.

  • Top 10 omnichannel reach*
  • Direct access to publisher invetory
  • Exclusive Smart TV home screen inventory
  • Unique data for more targeted reach
  • Access to Nexxen Studio creative insights and optimization
  • Trusted partnerships with third-party DSPs

Exclusive and high-impact media opportunities

Source: Nexxen Internal Data, Q2 2024 – Q1 2025, comparing Nexxen DSP + SSP vs Nexxen DSP + 3P DSP

Nexxen DSP

The Nexxen DSP delivers a seamless buying path to efficient omnichannel media, unique data, and the optimization and measurement levers to deliver full-funnel performance.

    • Streamlined Nexxen SSP integration
    • Direct access to publisher invetory
    • Exclusive inventory and unique data
    • Incrementatlity testing
    • In-flight optimization
    • Cross-platform reporting

Nexxen SSP

Our SSP allows you to enhance not only your supply with scaled targeting, but also reach your audiences with unique native units, data, and creative enhancements that no one else can do.

    • Top 10 omnichannel reach*
    • Direct access to publisher invetory
    • Exclusive Smart TV home screen inventory
    • Unique data for more targeted reach
    • Access to Nexxen Studio creative insights and optimization
    • Trusted partnerships with third-party DSPs

*Source: Jounce Media Exchange (SSP) Profiles, March 2026.

*Source: Jounce Media Exchange (SSP) Profiles, March 2026.

Testimonials

Testimonials

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