Nexxen’s unified platform, paired with a focus on audience strategy, helps deliver double-digit sales increases for Traditional Medicinals Wellness Tea portfolio
Date: Q1 2024 Location: US
NEXXEN Solutions Used: Full-stack platform
Guru is a purpose-driven agency focused on leveraging data and streamlining programmatic media buying to achieve the best results for their clients using an audience-based approach with a focus on conscious consumers.
The agency leveraged our integrated technology, unique data, and creative capabilities to more accurately target conscious consumers and eliminate inefficiencies such as wasted impressions, data leakage, and costly, unnecessary intermediaries.
Nexxen’s unified platform, paired with a focus on audience strategy, helps deliver double-digit sales increases for Traditional Medicinals Wellness Tea portfolio
Date: Q1 2024 Location: US
NEXXEN Solutions Used: Full-stack platform
Guru is a purpose-driven agency focused on leveraging data and streamlining programmatic media buying to achieve the best results for their clients using an audience-based approach with a focus on conscious consumers.
The agency leveraged our integrated technology, unique data, and creative capabilities to more accurately target conscious consumers and eliminate inefficiencies such as wasted impressions, data leakage, and costly, unnecessary intermediaries.
We are excited to continue to work with Guru and Nexxen as technology and targeting continue to evolve. We are focused on finding ways to eliminate waste and deliver relevant ads efficiently to the right audiences, and subsequently find the best ways to build our brand and product lines.
THE TASK:
With cold and flu season approaching, Guru aimed to enhance awareness and intent to purchase Traditional Medicinals' Throat Coat and Immune Zoom teas, and to educate consumers on the wellness benefits of the Echinacea and Slippery Elm ingredients by streamlining their CTV and online video programmatic buy with Nexxen's tech stack.THE TARGET AUDIENCE:
THE TASK:
With cold and flu season approaching, Guru aimed to enhance awareness and intent to purchase Traditional Medicinals' Throat Coat and Immune Zoom teas, and to educate consumers on the wellness benefits of the Echinacea and Slippery Elm ingredients by streamlining their CTV and online video programmatic buy with Nexxen's tech stack.THE TARGET AUDIENCE:
THE CAMPAIGN OBJECTIVES:
- Increase brand/product awareness and drive consideration to conversion of the tea and lozenge products and key ingredients
- Drive first-time site visits to landing pages including both the product and shoppable pages
- Test Learn More CTA for product info and Shop Now for more direct sales attribution
THE CAMPAIGN OBJECTIVES:
- Increase brand/product awareness and drive consideration to conversion of the tea and lozenge products and key ingredients
- Drive first-time site visits to landing pages including both the product and shoppable pages
- Test Learn More CTA for product info and Shop Now for more direct sales attribution
The solution
Nexxen contributed to a double-digit sales increase
*Based on weighted avg comparison of Nexxen SSP and 3P SSPs
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