Custom Video Optimization

Already have a video? Allow us to upgrade it with optimizations that align creative to media goals.

Deliverables & Specs

Brand Video(s)**

Video Length: ≤30s recommended
Aspect Ratio: 16:9*
Dimensions: 1920×1080
File Type: MP4 or MOV (H.264 codec preferred)
File Size: <1 GB preferred
Frame Rate: 23.976 or 29.97 FPS
Video Bitrate: 10 Mbps or higher
Audio Bitrate: 128 Kbps @ 44.1kHz or higher

Brand Asset Pack

Brand guidelines
Logos (vector-based graphics preferred)
Fonts

Artwork & Product Imagery

High-res layered Photoshop files preferred (PSD or PSB)
Other File Types: AI, EPS, GIF, JPG, PNG, TIF
Image Color Mode: RGB
Image Resolution: 72 ppi

*Vertical (9:16), square (1:1) and other aspect ratio videos can be accepted in select cases.

**If the brand video is not ready until closer to the launch date, production can move forward with placeholder videos. However, design is subject to change if elements conflict with the final video.

Additional Creative Direction

In general, the more assets and creative direction delivered, the better. Optional deliverables that are helpful:

Branded animations
Websites or landing pages
Other campaign collateral

Best practice is to brainstorm ideas and align on creative direction during the kick-off call. If there’s a specific vision in mind, let us know! If not, our team can pull inspiration from existing brand materials to create seamless custom videos.

Production Timeline

10-15 business days*

Production timeline begins from receipt of all client assets.
Allow 2-3 business days for revised mocks or demos per each feedback round.

*Timelines typically include kick-off call, asset collection, production time, feedback rounds, setup and launch. Because each campaign is unique, a custom timeline is provided once a concept is selected for production.

Production Process

Kick-off Call (KOC)

KOCs are always recommended for faster production timelines.

Phase 1: Assets & Creative Direction

All assets must be delivered before moving to the next phase.

Phase 2: Storyboard

Storyboard mocks must be client approved before moving to the next phase.

Phase 3: Animation & Build

Animated demos must be client approved before moving to the next phase.

Phase 4: Setup & Launch

Design Template

A Photoshop template is available if a client prefers to design the custom video concept. If opting for this route, the production process starts at Phase 3 (Animation & Build). The template can be provided upon request after kick-off calls.

Data and Unified Solutions That Drive Results

TV Intelligence

Solve for the challenges of linear and CTV viewer fragmentation, wasted impressions and siloed cross-platform measurement with a full suite of planning, insights, data, activation and measurement tools.

Learn More >

Hisense VIDAA Strategic Partnership

Enhance your campaigns and precisely target your consumers with high-impact native display units and exclusive ACR data sourced from Hisense’s smart TV VIDAA and Android operating systems.

Learn More >

Nexxen Studio

Meet your KPIs by ensuring your creative is relevant, built for engagement and optimized for the right screen using a full suite of data-driven solutions that inform media and creative planning and drive action.

Learn More >

Green Media Products

Fight climate change and still access the same premium inventory from our SSP with our first-to-market green media CTV PMPs–built in partnership with Scope3–and our cross-screen PMPs or pre-bid segments.

Learn More >

Attention Solutions

Capture attention from start to finish with our pre-campaign creative analysis and optimization capabilities, first-to-market high-attention CTV PMPs and measurement, our cross-screen PMPs and in-depth reporting.

Learn More >

CTV First Ad Slot Targeting

Whether you're a buyer or seller, leveraging the premium nature of the first slot within an ad break is a powerful way to amplify a brand message or maximize revenue.

Learn More >