Built on past, present, and future-looking data, our predictions reveal how fan behavior and viewership are expected to shift—especially as soccer continues to surge in popularity.

These insights help you strengthen your current strategy or build a more informed campaign if you’re still planning. Explore our predictions on:

• 2022 vs. 2026 World Cup platform shifts
• How quickly fans pivot to free content
• Soccer interest after the World Cup
• And more