Political Advertising

Political Advertising Solutions​

Our true full-stack solution helps drive your CTV, video and display campaign success by maximizing your targeted voter reach at scale.

Political Advertising Solutions​

Our true full-stack solution helps drive your CTV, video and display campaign success by maximizing your targeted voter reach at scale.

Deliver the most impactful media for candidate-driven or advocacy-focused initiatives

  • Precise and scalable targeting solutions
  • Advanced measurement solutions
  • Audience planning, discovery and activation
  • Managed service or turnkey programmatic activation via our DSP or SSP
  • Omnichannel solutions with an emphasis on CTV and video

Engage registered voters based on key attributes

  • Democrats
  • Republicans
  • Independents
  • Leans Left
  • Leans Right
  • Swing Votes
  • State
  • Congressional District
  • Zip Codes
  • DMA
  • Gender
  • Household Income
  • Education
  • Marital Status
  • Kids in Household
  • Civil Rights
  • Environmental Policy
  • Online Privacy
  • Energy
  • Healthcare
  • Immigration

Engage registered voters based on key attributes

  • Democrats
  • Republicans
  • Independents
  • Leans Left
  • Leans Right
  • Swing Votes
  • State
  • Congressional District
  • Zip Codes
  • DMA
  • Gender
  • Household Income
  • Education
  • Marital Status
  • Kids in Household
  • Civil Rights
  • Environmental Policy
  • Online Privacy
  • Energy
  • Healthcare
  • Immigration
Custom audience segmentation

  • Nexxen Discovery: Identify and activate custom voter audiences based on specific interests and browsing behavior.

    Nexxen Discovery also fuels the intelligence behind our political dashboard.

  • Social engagement data: Reach voters who show candidate and/or issue affinity through posts, likes, shares, comments and sentiment.

  • Content-level attributes: Target voters via CTV/OTT platforms and OLV based on genre and ratings attributes.
Custom audience segmentation

  • Nexxen Discovery: Identify and activate custom voter audiences based on specific interests and browsing behavior.

  • Social engagement data: Reach voters who show candidate and/or issue affinity through posts, likes, shares, comments and sentiment.

  • Content-level attributes: Target voters via CTV/OTT platforms and OLV based on genre and ratings attributes.
Custom audience segmentation

  • Nexxen Discovery: Identify and activate custom voter audiences based on specific interests and browsing behavior.

  • Social engagement data: Reach voters who show candidate and/or issue affinity through posts, likes, shares, comments and sentiment.

  • Content-level attributes: Target voters via CTV/OTT platforms and OLV based on genre and ratings attributes.

Leverage rich audience data to optimize voter and influencer reach

Backed by our robust data partnerships*, we help your message resonate with the right voters and influencers.

* The above list is a sample and does not represent the full scope of our data partnerships.

Advanced measurement solutions to understand your campaign effectiveness

Brand Lift Study

Understand campaign perceptions such as Awareness, Opinion, Preference, and Consideration

Self Service 1
Cross-Platform Measurement

Understand cross-screen overlap and incremental reach

Foot Traffic Study

Measure how your campaign drove traffic to relevant locations such as city halls, congressional districts, and more*

* Local restrictions apply

Advanced measurement solutions to understand your campaign effectiveness

Brand Lift Study

Understand campaign perceptions such as Awareness, Opinion, Preference, and Consideration

Self Service 1
Cross-Platform Measurement

Understand cross-screen overlap and incremental reach

Foot Traffic Study

Measure how your campaign drove traffic to relevant locations such as city halls, congressional districts, and more*

* Local restrictions apply

Political Dashboard powered by Nexxen Discovery

With our Political Dashboard, advertisers can dive deep into insights that help with planning campaigns to discover and reach new audiences.

  • Get real time political insights including consumption
  • Analysis of SOV, key trends and more
  • State-level data
  • Seamlessly activate campaigns using insights

Political Dashboard powered by Nexxen Discovery

With our Political Dashboard, advertisers can dive deep into insights that help with planning campaigns to discover and reach new audiences.

  • Get real time political insights including consumption
  • Analysis of SOV, key trends and more
  • State-level data
  • Seamlessly activate campaigns using insights

Sign up for the Nexxen Connect Q&A series

Each month we showcase the innovators and leaders who are making a significant impact on political advertising.

Sign up for the Nexxen Connect Q&A series

Each month we showcase the innovators and leaders who are making a significant impact on political advertising.

Take a look at more of our capabilities and solutions

Connect With Us

Ready to see how Nexxen's Political Solutions can help you capture voters?