Q&A: How brands and retailers are using commerce media and data for more accurate campaigns
The opportunity of commerce media and data has grabbed headlines, but as with any developing trend, there remains unrealized potential.
To further understand the commerce media opportunity, in a Q&A, Subhag Oak, Senior Vice President of Data and Intelligence at Nexxen, unpacks the role of commerce data, measurement and unified platforms in the commerce media space.
Ad Overfrequency Sucks!
Everyone who watches streaming TV knows that we get way too many of the same ads, over and over and over again. It turns out that more damage is being caused by ad oversaturation than we may think, and there’s research to prove it.
Marketers to spend most of holiday budgets in November: report
Comscore and Nexxen found that advertisers have their eyes on digital channels, direct buys, and first-party data this holiday season.
Strategies for Getting the Most out of CTV Advertising, from Warner Bros. Discovery, Tubi, and More
It may feel competitive, but failure to collaborate only leads to more fragmentation and inefficiency, Ariel Deitz explains.
Life At Nexxen with Ellen Rogan
Welcome to Life at Nexxen, a new series spotlighting our employees.
This week we spotlight Ellen Rogan, an account manager focused on the publisher side of our business.
This Nonbinary VP Found Ad Tech More Inclusive Than Network TV
Our VP of Global and Creative Solutions, Gabriela Maestre, shares their wisdom on personal growth and professional advancement in ad tech, and the importance of approaching business from an intersectional angle. Thank you to Adweek for highlighting one of our superstars! Read the full feature here.
Holiday Shopping Season is here, at least according to retailers
Holiday shopping season is upon us! We teamed up with Proximic by Comscore to uncover this season’s biggest advertising trends. In our joint report we found that 61% of marketers expect to spend most of their holiday budgets in October and November and 86% of them plan to spend the same or more on advertising compared with last year.
Introducing Nexxen Kickstart: Our Transformative Engineering Bootcamp
A year into this novel venture, Aviad Berman shares key insights from our Nexxen Kickstart program for newly hired engineers.
Nexxen Enhances Leadership Team, Further Bolstering CTV Expertise Across Advertising Ecosystem
The new executives position Nexxen to elevate brand recognition and accelerate revenue growth, following the company’s rebrand earlier this year
Why SPO is about efficiency, not cutting back on effective technology
The goal is to optimize the supply path, routing spend as directly as possible. However, an unanswered question in this pursuit is: what will disintermediation ultimately mean for advertisers and publishers? Kara Puccinelli, Chief Customer Officer explains.