Nexxen’s Approach to Identity
As privacy regulations loom and third-party cookies continue to deprecate, we believe the future of advertising and identity resolution will rely on a combination of strategies. Nexxen’s agnostic approach is designed to offer just that, future-proofing advertisers’ and marketers’ businesses by providing flexible ways to reach audiences in a post-cookie world.
Nexxen Appoints Gretchen Johnson as Chief People Officer
Centered on elevating culture and talent development, Johnson’s hire signals a new phase of strategic growth for the company and its employees
The 2024 Ad-Tech Battleground: Identity and Politics
It may feel competitive, but failure to collaborate only leads to more fragmentation and inefficiency, Ariel Deitz explains.
Nexxen Connect: Q&A on Political Advertising with Amanda Ach
Introducing Nexxen Connect, our Q&A series highlighting leaders impacting political advertising. Alex Johnson sat down with Amanda Ach, Digital Director from Senate Majority PAC, to discuss the shift from traditional TV to digital advertising in politics and share thoughts on the changing landscape, CTV strategies, and identity.
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Partner Spotlight with Navio
CEO Douglas Neiman discusses Navio Networks’ journey from video syndication to widespread FAST distribution. Read how their recent integration of Nexxen’s ad server has powered ad inventory expansion and revenue optimization.
Cookiepocalypse Will Return Art To Advertising
In 2024, advertisers are facing a fragmented streaming landscape and lacking audience identifiers due to privacy changes. Nexxen’s Chief Commercial Officer, Chance Johnson, sat down with Beet.TV to to talk through the opportunities that advertisers have to thoughtfully form connections with consumers this year.
Unprecedented Performance with FPGA
Chief Technology Officer, Tal Mor explains Field Programmable Gate Arrays, why they matter, and how they can transform the landscape of high-performance computing.
Attention Is Changing – Here’s How To Capture It
Engaging your audience goes beyond testing and tweaking creative; it goes beyond showing and re-showing your advertisement our CRO, James Malins explains.
Predictions 2024: Data Futures
Striking the balance between personalisation and data privacy remains a challenge for many, but time is running out to ensure new solutions are in place. We asked the experts for their future predictions.