Visit Indiana Drives Success with Data-Driven Creative Insights and Smarter Targeting
Date: Q3-Q4 2024 Location: US
NEXXEN Solutions Used: Nexxen Studio, Nexxen Discovery, Nexxen DSP
Visit Indiana is the state’s official tourism office, dedicated to promoting Indiana as a must-visit destination for travelers. The brand and its agency, WeCreate Media, partnered with Nexxen to leverage our creative data solutions to uncover key audience insights and reach high-value travelers, all within a single platform.
BRAND OBJECTIVE:
- Increase awareness among high-value travelers
- Drive consideration to visit Indiana
THE TARGET AUDIENCE:
- Adults 25-54
- Household income: $75K+
- Takes at least 2 vacations per year
BRAND OBJECTIVE:
- Increase awareness among high-value travelers
- Drive consideration to visit Indiana
THE TARGET AUDIENCE:
- Adults 25-54
- Household income: $75K+
- Takes at least 2 vacations per year
The solution
Using Nexxen’s proprietary data solutions and flexible activation tools, Visit Indiana connected insights to execution reaching high-intent travelers across CTV and display.
Key Results
0.10%
Campaign CTR*
+17%
Lift in consideration, 4-6 exposures**
+15%
Lift in aided awareness, 10+ exposures**
15%
Lift in ad awareness, 10+ exposures**
97%
Overall campaign VCR*
98%
Campaign VCR for Creative
Engaged Audience Segments*
Sources:
*Brand Lift Study via Disqo
**Nexxen Internal & Customer Data, December 2024
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