Nexxen’s unique data and InMarket partnership boosts tequila brand's sales, achieving a 29:1 ROAS
Date: Mar - Dec 2023 Location: US
NEXXEN Solutions Used: Nexxen Discovery, Nexxen Data Platform, InMarket Data Segments, Nexxen DSP
A newly launched tequila brand partnered with Nexxen to enhance its local market presence and drive sales among key retailers.
Through our unique data solutions and measurement partnership with InMarket, the brand efficiently engaged consumers most likely to purchase their product, maximizing their return on investment.
BRAND OBJECTIVES:
- Increase in-store sales at major local retail locations by driving greater foot traffic
- Increase eCom sales on key retail sites
- Facilitate and strengthen strategic partnerships between the tequila brand and key distributors and retailers
THE TARGET AUDIENCE:
Localized geo targeting of spirit intenders who are:- Online and in-store shoppers of brand's major retailers
- Consumers of brand's tequila competitors
BRAND OBJECTIVES:
- Increase in-store sales at major local retail locations by driving greater foot traffic
- Increase eCom sales on key retail sites
- Facilitate and strengthen strategic partnerships between the tequila brand and key distributors and retailers
THE TARGET AUDIENCE:
Localized geo targeting of spirit intenders who are:- Online and in-store shoppers of brand's major retailers
- Consumers of brand's tequila competitors
The solution
Key Results
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