Nexxen and Hatched ID help Brown Brothers reach new high-value audiences
Date: January - April 2024 Location: Australia
NEXXEN Solutions Used: Nexxen Data Platform
Brown Brothers, one of Australia's leading family-owned wine companies, wanted to refine their first-party strategy to drive awareness and conversion for their Prosecco and fruity wine portfolio through a strategic partnership with Adore Beauty.
With the imminent shift towards cookieless targeting, Brown Brothers wanted to adapt their data strategies to maintain customer engagement and drive in-store conversions more effectively.
In collaboration with their media agency, Hatched, they developed a comprehensive plan to leverage first-party data to engage customers via email.
BRAND OBJECTIVES:
- Drive in-store conversions
- Increase brand awareness
- Maintain customer engagement
THE TARGET AUDIENCE:
- Female consumers under the age of 40
- Makeup and skincare enthusiasts
BRAND OBJECTIVES:
- Drive in-store conversions
- Increase brand awareness
- Maintain customer engagement
THE TARGET AUDIENCE:
- Female consumers under the age of 40
- Makeup and skincare enthusiasts
Hatched was given a very challenging, ambitious brief with demanding targets and a restricted budget and they knocked all of our best-case scenarios out of the ballpark.
The use of Hatched ID and the approach to keep enriching our first party data to grow the database was masterful and made this by far our most successful engagement and on pack promotion on Brown Brothers."
The solution
Brown Brothers – through their agency, Hatched, and technology partner, Nexxen – utilised the Hatched ID and Nexxen Data Platform to facilitate the onboarding of Brown Brothers’ first-party data to ensure data accuracy in a privacy-compliant manner.
Key Results
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