Nexxen’s end-to-end platform enabled Empower to seamlessly plan, target their audience with Nexxen proprietary and 3P data, and activate across premium inventory—all in one tech stack.
Nexxen significantly boosts brand awareness among adults 35-64 for Empower
Date: Q2-Q3 2024 Location: US
Nexxen Solutions Used: Nexxen Discovery, Nexxen TV Intelligence, Content Targeting
Empower enlisted Nexxen to help drive brand awareness amongst their target audience of P35-64 with investable assets of $100K+ & become the financial services household challenger name in the U.S.
By leveraging Nexxen’s full-stack platform, Empower was able to effectively reach qualified audiences who were consuming Olympics and premium live sports content across CTV.
BRAND OBJECTIVES:
- Increase brand awareness
THE TARGET AUDIENCE:
- People 35-64
- Investable assets: $100K+
BRAND OBJECTIVES:
- Increase brand awareness
THE TARGET AUDIENCE:
- People 35-64
- Investable assets: $100K+
The solution
Key Results
Sources:
*Brand Lift Study via Upwave
**Nexxen Internal & Customer Data, May-August 2024
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