How Bupa leveraged Nexxen's exclusive VIDAA ACR data for 16% more incremental reach
Date: 2024 Location: Australia
Agency: Atomic 212
NEXXEN Solutions Used: Nexxen TV Intelligence
Bupa, one of Australia's largest private health insurers, continues to grow by offering products and services which help meet the needs of its members.
Alongside their media agency, Atomic 212 and technology solutions provider, Nexxen, they set out to run a campaign that effectively maximises their linear and digital TV screens budget and reach as many people in their target audience as possible by reducing duplication.
Bupa tapped into our proprietary TV Intelligence tool – a full suite of audience insights, activation and measurement solutions – particularly TV Audiences Segments and Nexxen Cross Screen Measurement – to achieve their objectives.
With the evolving nature of how we are all consuming TV, Atomic 212 are always looking for smarter and more efficient ways to reach our clients audiences effectively. Nexxen has allowed us to do this for Bupa using VIDAA ACR data.
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