California Highway Patrol drives motorcycle safety awareness statewide, reaching 14M unique viewers
Date: Q2 2025 Location: US
BRAND OBJECTIVE: Build awareness of motorcycle safety
training courses within California state
TARGET AUDIENCE: Potential motorcycle owners and thrill seekers
NEXXEN Solutions Used: Nexxen Discovery, Nexxen Studio Custom Creative, Nexxen Creative Analysis
The California Highway Patrol (CHP) set out to raise awareness of its Prove It motorcycle training program to drive safety and participation across California. The goal was to engage motorcycle owners and thrill-seekers, while reinforcing responsible riding behaviors through impactful outreach.
To accomplish their goals, the CHP partnered with Riester and Nexxen to activate a data-driven, multi-channel campaign. Using persona-based targeting and cross-screen activation, the initiative ran across CTV, OLV, Display, DOOH, and Rich Media. The multi-channel approach delivered broad reach, strong engagement, and measurable outcomes across millions of unique viewers.
Ultimately, it’s about more than impressions or clicks. It’s about reaching riders in a way that makes them think twice, ride safer, and get home alive.”
Ultimately, it’s about more than impressions or clicks. It’s about reaching riders in a way that makes them think twice, ride safer, and get home alive.”
The solution
Key Results
>14M
Unique users reached
+130%
Above benchmark for overall CTR
0.24%
CTR for Nexxen Audiences
+150%
Above benchmark for CTR for Nexxen Studio-Optimized Creative, Display
0.95%
CTR for Nexxen Studio-Optimized Creative, Rich Media
+30%
YoY increase in motorcycle-related search terms (e.g., “Motorcycle Safety Course”)
0.24%
CTR for Nexxen Audiences
+130%
Above benchmark for overall CTR
>14M
Unique users reached
+30%
YoY increase in motorcycle-related search terms (e.g., “Motorcycle Safety Course”)
0.95%
CTR for Nexxen Studio-Optimized Creative, Rich Media
+150%
Above benchmark for CTR for Nexxen Studio-Optimized Creative, Display
>14M
Unique users reached
+130%
Above benchmark for overall CTR
0.24%
CTR for Nexxen Audiences
+150%
Above benchmark for CTR for Nexxen Studio-Optimized Creative, Display
0.95%
CTR for Nexxen Studio-Optimized Creative, Rich Media
+30%
YoY increase in motorcycle-related search terms (e.g., “Motorcycle Safety Course”)
Source:
Nexxen Internal & Customer Data, Q2 2025
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