Nexxen Discovery is our proprietary suite of audience and contextual intelligence data. It helps advertisers identify, reach, and convert high-intent audiences across digital environments.
Nexxen Discovery is our proprietary suite of audience and contextual intelligence data. It helps advertisers identify, reach, and convert high-intent audiences across digital environments.
Discovery delivers meaningful performance & efficiency
through proprietary data + targeting
More value from every impression
Discovery delivers 38% more actions per impression and 63% more click-through actions, moving consumers further down the funnel
Impactful actions across devices
Discovery drives a 31% increase in cross-device actions, activating audiences consistently across CTV, web, and social
Improved financial efficiency
Discovery’s Smart Contextual Targets cut cost per action by 45% improving impression value and lowering spend – even without third-party cookies
Convert interest into action
Nexxen Audience Segments drive a 10% increase in clicks per impression and an 89% increase in click-through actions by activating ready-to-act consumers
Using Discovery in campaigns helps advertisers get more from every impression*
Incremental performance
We drive more value from every impression – helping advertisers generate high-intent clicks and move consumers down the funnel.
How we do it
We segment audiences based on real behaviors and intent signals, then tailor Discovery solutions – Contextual and Audience – to match their journey. Powered by proprietary data, this precision drives stronger down-funnel performance.
*compared to campaigns that do not use Discovery
Actions: total number of measurable engagements driven by campaign –
including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
Click-through actions (CTAs): post-event clicks that occur after someone clicks an ad –
such as adding to cart, registering, etc.
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
Incremental performance
We drive more value from every impression – helping advertisers generate high-intent clicks and move consumers down the funnel.
How we do it
We segment audiences based on real behaviors and intent signals, then tailor Discovery solutions – Contextual and Audience – to match their journey. Powered by proprietary data, this precision drives stronger down-funnel performance.
*compared to campaigns that do not use Discovery
Actions: total number of measurable engagements driven by campaign –
including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
Click-through actions (CTAs): post-event clicks that occur after someone clicks an ad –
such as adding to cart, registering, etc.
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
Using Discovery in campaigns strengthens lower-funnel performance & conversion impact*
Differentiated data
We deliver much better lower-funnel results than advertisers see without Discovery – driving conversion even after the ad is viewed
How we do it
Every Nexxen Discovery audience is custom-built and intelligence-optimized. We blend advertiser inputs with real-time signals to find high-potential segments primed to drive action from the first impression
*compared to campaigns that do not use Discovery
View-through actions: conversions or engagements that occur after someone views (but does not click) an ad
CTA value: assigned or calculated value of all click-through actions
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
Differentiated data
We deliver much better lower-funnel results than advertisers see without Discovery – driving conversion even after the ad is viewed
How we do it
Every Nexxen Discovery audience is custom-built and intelligence-optimized. We blend advertiser inputs with real-time signals to find high-potential segments primed to drive action from the first impression
*compared to campaigns that do not use Discovery
View-through actions: conversions or engagements that occur after someone views (but does not click) an ad
CTA value: assigned or calculated value of all click-through actions
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
Using Discovery in campaigns enables seamless action across screens*
Differentiated data
We help advertisers stay with their audiences – driving full-funnel impact across CTV, mobile, desktop and beyond
How we do it
We build segments using Discovery data from TV, social, and web, giving us a full picture of behavior across screens – and
enabling performance across every environment
*compared to campaigns that do not use Discovery
Cross-device actions: actions taken by consumers across multiple devices after initial ad exposure
– such as seeing an ad on CTV and converting on mobile
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
Differentiated data
We help advertisers stay with their audiences – driving full-funnel impact across CTV, mobile, desktop and beyond
How we do it
We build segments using Discovery data from TV, social, and web, giving us a full picture of behavior across screens – and
enabling performance across every environment
*compared to campaigns that do not use Discovery
Cross-device actions: actions taken by consumers across multiple devices after initial ad exposure
– such as seeing an ad on CTV and converting on mobile
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
Discovery Smart Contextual Targets help lower costs and improve engagement*
Financial efficiency & differentiated data
We use unique, ID-free data to efficiently reach the right audiences, drive action, and boost ROI in a privacy-first world – skipping contextual means leaving money on the table.
How we do it
Smart Contextual Targets update in real time with live keywords and URLs – keeping brands aligned with high-interest content as trends shift. This improves engagement and reduces wasted spend, making campaigns more cost-efficient without relying on IDs.
Financial efficiency & differentiated data
*compared to campaigns that do not use Discovery
Click-through actions (CTAs): Post-click events that occur after someone clicks an ad
– such as adding to cart, registering, etc.
Action: Total number of measurable engagements driven by campaign
– including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
Financial efficiency & differentiated data
We use unique, ID-free data to efficiently reach the right audiences, drive action, and boost ROI in a privacy-first world – skipping contextual means leaving money on the table.
How we do it
Smart Contextual Targets update in real time with live keywords and URLs – keeping brands aligned with high-interest content as trends shift. This improves engagement and reduces wasted spend, making campaigns more cost-efficient without relying on IDs.
Financial efficiency & differentiated data
*compared to campaigns that do not use Discovery
Click-through actions (CTAs): Post-click events that occur after someone clicks an ad
– such as adding to cart, registering, etc.
Action: Total number of measurable engagements driven by campaign
– including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
Discovery Smart Contextual Targets deliver stronger outcomes across the funnel*
Differentiated data
We turn contextual relevance into measurable outcomes – driving performance across the funnel, from impression to conversion
How we do it
Discovery’s Smart Contextual Targets are AI-powered and always evolving. As consumer interests shift, our segments update in real time – ensuring ads always align with relevant content
Differentiated data
*compared to campaigns that do not use Discovery
Action: Total number of measurable engagements driven by campaign
– including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
View-through actions: conversions or engagements that occur after someone views (but does not click) an ad
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
Differentiated data
We turn contextual relevance into measurable outcomes – driving performance across the funnel, from impression to conversion
How we do it
Discovery’s Smart Contextual Targets are AI-powered and always evolving. As consumer interests shift, our segments update in real time – ensuring ads always align with relevant content
Differentiated data
*compared to campaigns that do not use Discovery
Action: Total number of measurable engagements driven by campaign
– including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
View-through actions: conversions or engagements that occur after someone views (but does not click) an ad
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
Nexxen Audience Segments convert interest into action*
Differentiated data
We uncover high-intent audiences that are ready to engage – helping advertisers convert interest into action at scale
How we do it
We start with deep insights to build custom, category-specific segments inside our tool. This precision targeting leads to more relevant messaging and higher-impact results
Differentiated data
*compared to campaigns that do not use Discovery
Clicks: the number of times an ad was clicked
Click-through actions (CTAs): Post-click events that occur after someone clicks an ad
– such as adding to cart, registering, etc.
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
Differentiated data
We uncover high-intent audiences that are ready to engage – helping advertisers convert interest into action at scale
How we do it
We start with deep insights to build custom, category-specific segments inside our tool. This precision targeting leads to more relevant messaging and higher-impact results
Differentiated data
*compared to campaigns that do not use Discovery
Clicks: the number of times an ad was clicked
Click-through actions (CTAs): Post-click events that occur after someone clicks an ad
– such as adding to cart, registering, etc.
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
Ready to see how Nexxen Discovery can help drive meaningful growth for your brand?
Submit your information and someone will be in touch!
Take a look at more of our capabilities and solutions
Connect With Us
Ready to see how Nexxen's Political Solutions can help you capture voters?