Apparel brand, Rhone, sees 25% more efficient CTV eCPA on Nexxen PMPs in comparison to 3P PMPs
Date: Q4 2024 Location: US
BRAND OBJECTIVE: Drive lower-funnel cost efficiencies
TARGET AUDIENCE: Men & women
NEXXEN Solutions Used: Nexxen DSP, Nexxen SSP PMPs
Rhone, a high-performance apparel brand partnered with Nexxen on the launch of the brand’s first programmatic OLV campaign, with the goal of driving lower-funnel cost efficiencies. To amplify their efforts, Rhone worked with Nexxen to complement their OLV strategy with CTV placements.
The Solution
Rhone utilized Nexxen's full-stack solution in order to drive lower-funnel cost efficiencies.
- Nexxen DSP to effectively reach their audience across OLV and CTV
- Nexxen SSP's private marketplace premium inventory, which provides higher priority to our robust footprint of premium supply along with optimized performance and efficiency
Key Results
15%
lower OLV eCPA
25%
lower CTV eCPA
*Nexxen PMP performance vs. competitive SSP PMP inventory
The Solution
Rhone utilized Nexxen's full-stack solution in order to drive lower-funnel cost efficiencies.
- Nexxen DSP to effectively reach their audience across OLV and CTV
- Nexxen SSP's private marketplace premium inventory, which provides higher priority to our robust footprint of premium supply along with optimized performance and efficiency
Key Results
15%
lower OLV eCPA
25%
lower CTV eCPA
*Nexxen PMP performance vs. competitive SSP PMP inventory
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