For over a decade, our business has been at the cutting edge, bridging new opportunities in ways that others have not. Our capabilities expanded and our headcount grew, as we acquired new companies and fresh talent joined the journey. But what has remained constant is our commitment: With our robust unified platform, built on advanced and exclusive data, we empower advertisers, agencies, publishers and broadcasters to utilize video and Connected TV in the ways that are most meaningful to each of them.
This marks a new chapter, and a new set of opportunities, in our company’s evolution. Tremor International’s subsidiaries – Amobee, Tremor Video, Unruly and Spearad – are collectively rebranding as Nexxen, an effort to further unite our platform and more clearly demonstrate our shared force. From our deep video and CTV expertise to our unique, impactful data, our remarkable service to our award-winning creative capabilities – we are so many things to so many partners, and it’s thrilling to bring these elements together under one brand.
A palindrome, the name Nexxen is a nod to the end-to-end nature of our platform while also borrowing from the Latin “nectere,” meaning to connect or bind. To me, it encapsulates our capacity to link disparate parts of the advertising lifecycle and form something future-facing and impactful.
For our employees, it’s an opportunity to connect the many aspects of our business more seamlessly than ever before, internally and externally, allowing us to embrace a shared identity. By bringing our brands together under one umbrella, we’re able to unify our legacy, mission and vision, elevating our dedication to the art and science of telling impactful stories. We’re proud of our platform, of course, but it wouldn’t exist without our people – they’re where we win.
For our partners, Nexxen represents the bridge between the buy- and sell-sides, a maximization of the role technology plays at every stage of the advertising journey. With solutions spanning discovery, planning, activation, data segmentation, optimization and measurement, our product portfolio is built to boost marketers’ working media and publishers’ revenue yield across screens – no matter how far-reaching or hyper-niche their ambitions may be.
And for the wider industry and investor community, we believe Nexxen signals a bright future for one of the most comprehensive and scaled omnichannel, horizontal platforms on the open internet.
There are no shortcuts to real value, but there are more efficient ways to get there – an idea Nexxen embraces wholeheartedly. We believe in the power of technology and in the benefits of partnership. As our company values state, we believe in the words “I CAN” – we are Innovative, Committed and Collaborative, Authentic and act with No ego. And we believe this new chapter will enable us to better serve the ecosystem, end to end.
Ofer Druker, Chief Executive Officer
Forward-Looking Statement Disclaimer: This blogpost may contain forward-looking statements within the meaning of applicable securities laws. These statements are based on our current expectations, projections and assumptions about future events. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements. Readers are cautioned not to place undue reliance on forward-looking statements, as they are based solely on our current expectations and assumptions as of the date of this blogpost. We undertake no obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances.
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