Explore our latest report Inside Live Sports and learn about how the evolving viewer habits of UK live sports fans are reshaping the sports viewing experience, what specific behaviours are changing, and what that means for advertisers navigating an increasingly fragmented and complex landscape.

What’s in the report:

• What today’s fans are watching, how they’re watching, and what else they’re doing online
• Linear vs. CTV usage
• Which publishers are associated with live sports
• Which ad creative audiences resonate with the most emotionally
• Ready-to-go activation strategies