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Here’s What to Know About Walmart Buying Vizio, According to Experts
22Feb

Here’s What to Know About Walmart Buying Vizio, According to Experts

It may feel competitive, but failure to collaborate only leads to more fragmentation and inefficiency, Ariel Deitz explains.

The 2024 Ad-Tech Battleground: Identity and Politics
19Jan

The 2024 Ad-Tech Battleground: Identity and Politics

It may feel competitive, but failure to collaborate only leads to more fragmentation and inefficiency, Ariel Deitz explains.

Cookiepocalypse Will Return Art To Advertising
03Jan

Cookiepocalypse Will Return Art To Advertising

In 2024, advertisers are facing a fragmented streaming landscape and lacking audience identifiers due to privacy changes. Nexxen’s Chief Commercial Officer, Chance Johnson, sat down with Beet.TV to to talk through the opportunities that advertisers have to thoughtfully form connections with consumers this year.

Attention Is Changing – Here’s How To Capture It
21Dec

Attention Is Changing – Here’s How To Capture It

Engaging your audience goes beyond testing and tweaking creative; it goes beyond showing and re-showing your advertisement our CRO, James Malins explains.

Predictions 2024: Data Futures
20Dec

Predictions 2024: Data Futures

Striking the balance between personalisation and data privacy remains a challenge for many, but time is running out to ensure new solutions are in place. We asked the experts for their future predictions.

The 2024 C-Suite Prediction List
18Dec

The 2024 C-Suite Prediction List

VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. Read more to hear from Nexxen CEO, Ofer Druker on his 2024 Ad Tech predictions.

The Watchlist with Nicole Petallides – 2024 Predictions
15Dec

The Watchlist with Nicole Petallides – 2024 Predictions

The Schwab Network’s The Watch List with Nicole Petallides invited Nexxen’s Chief Strategy Officer, Kenneth Suh, back to discuss the state of streaming in 2024. One of his standout predictions? All eyes will be on the NBA for the next media rights deal. If the NBA goes streaming it could transform the entire industry.

Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year
29Nov

Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year

Sustainability is currently up against a myriad of other challenges that face the digital advertising industry when it comes to which focus will take priority in 2024. And while the ultimate incentive to address the industry’s carbon emissions issue is pretty clear — ahem, global catastrophe — there are not currently sufficient incentives nor sufficiently coordinated efforts to rally advertisers, agencies, publishers and ad intermediaries around the issue.