Privacy Policy

Summary: This section outlines your privacy rights under U.S. state laws, including how to access, delete, or opt out of the sale or sharing of your Personal Information.

Depending on your state of residence, you may have specific rights to your Personal Information including the right to request access to, deletion and correction of, an opting out of the sale or sharing of, your Personal Information. This Section applies if you are a natural person who is a resident of California, Colorado, Connecticut, Delaware, Iowa, Florida, Montana, New Hampshire, Nebraska, New Jersey, Oregon, Texas, Utah, Virginia, or another U.S. state with applicable privacy laws (“Consumer”), when we act in the capacity as a “business” or “controller” as defined by the laws of such states.   

The following sets forth the categories of information we collect and purposes for which we may use Consumers’ personal information. (Examples provided for each category are merely examples found in the statute, and do not indicate that we necessarily collect that type of information or identifier).

a. Categories of Consumer Personal Information We Collect and Use

Depending on how you interact with us, we may collect Personal Information about you. The table below reflects categories of Personal Information under CCPA and also describes how we collect and use such categories of information. 

b. Our Business for Selling and Sharing Personal Information

As defined in CCPA, we may share and sell the information collected from and about you as discussed above for various business purposes, with service providers and with third parties including our Clients, advertising platforms, and those advertising platforms’ customers.  These business purposes often involve cross-context behavioral advertising, also known as “targeted” advertising. ”Selling” and “Sharing” information are defined under California privacy laws (but not necessarily other states’ privacy laws) and includes using (or permitting others to use) the information we collect for cross-context or “targeted” advertising. 

We collect and share the personal information that we collect for the purposes below and as described in this Services Privacy Policy.

Online Advertising & Targeting

• We create audience groups based on shared traits or interests.
• These groups are built using browsing behavior to predict likely purchases or actions.
• We may work with partners who match our data with cookies or IDs (using secure methods like hashing) to target ads across websites, mobile apps, and other platforms.
• We also help build “identity graphs” that connect users across devices and channels using shared identifiers (like IP address or email).
• We use this data to improve and measure the effectiveness of ad campaigns.

Internal Business Uses

• Research and development
• Security, fraud prevention, and debugging
• Auditing and quality control
• Legal compliance
• Our own marketing (e.g., from trade shows or social media)

Sharing Personal Information

• Legal & Safety: To comply with laws, protect our rights, investigate violations, or respond to legal requests.
• Fraud Prevention: With law enforcement or partners to prevent fraud, malware, or other harm.
• Corporate Transactions: If we’re involved in a merger, sale, or similar deal, personal info may be shared.
• Service Providers: With partners who help us run, support, or improve our services.
• Aggregate/Anonymous Data: We may aggregate and/or de-identify any information collected so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including, without limitation, for research and marketing purposes, and we may also share such data with any third parties, including advertisers, promotional partners, and sponsors, in our discretion.

c. Our Retention of Personal Information

We retain personal information as a “business” or “controller” under applicable state privacy laws if it is relevant and useful for purposes of our products and services or we have a legal or compliance reason to do so, and provided the information is not subject to a valid request for deletion.  We may retain information after deletion where legally permitted or required for legal compliance, auditing, or accounting.

d. Your Privacy Rights and Choices

As noted above, residents of certain U.S. states have particular privacy rights (“Applicable State Residents”).  The scope and nature of these rights vary in each state, so we have sought to explain these rights in the most transparent and uniform terms, below.

Without being discriminated against for exercising these rights, California residents, as well as residents of the Applicable States, have the right to request that we disclose what Personal Information we collect from you, to delete that information, and to opt-out of the sale of your personal information, subject to certain restrictions.  If you are a resident of such a state, you also have the right to designate an authorized agent to exercise these rights on your behalf (so long as your state of residence continues to recognize that right).

This section describes how to exercise those rights and our process for handling those requests.  We may withhold these rights to the extent that the law in your state of residence does not recognize or no longer recognizes these rights.

Note that sometimes, we act only as a “service provider” or “processor” to our customers (for instance, if they provide information to us solely to use our marketing or data management tools), in which case any consumer requests for opt-out, deletion or access to data must be made through that Client.

1.  The right to access, correction and disclosure 

You may have the right to request, twice during a twelve-month period, the following information about the personal information we have collected about you during the past 12 months:

• the categories and specific pieces of personal information we have collected about you;
• the categories of sources from which we collected the personal information;
• the business or commercial purpose for which we collected or sold the personal information;
• the categories of third parties with whom we shared the personal information; and
• the categories of personal information that we sold or disclosed for a business purpose, and the categories of third parties to whom we sold or disclosed that information for a business purpose.

You also may request correction of your personal information, such as if you believe we have incorrect information pertaining to you.

2. The right to deletion 

You may have the right to request that we delete the personal information we have collected from you.  Certain information may be exempt from such requests under applicable law.  We need certain types of information so that we can provide our Services to you, and may retain certain information for important business purposes, such as fulfilling our legal obligations, or for security, auditing or de-bugging purposes.

3. How to exercise your access and deletion rights

California residents and residents of Other Applicable States may exercise their access or deletion rights by accessing our privacy center.

For security purposes, we will verify your identity in part by requesting or automatically capturing certain information from you when you request to exercise your applicable privacy rights.  For instance, you may need to provide your email address. To request that we provide you with the specific pieces of personal information we have from you or to delete personal information we have collected from you, we may also need to ask you for additional information to verify your identity.  Once we have verified your identity (and your agent, as applicable), we will respond to your request as appropriate.

• Where you have requested the categories of personal information that we have collected about you, we will provide the information you have requested, except where not permitted under applicable law or otherwise exempted by the CCPA or other applicable law.
• Where you have requested specific pieces of personal information, we will provide the information you have requested, except where not permitted under applicable law or otherwise exempted by the CCPA or other applicable law.
• Where you have requested that we delete personal information that we have collected from you, we will delete any information about you that is not necessary for the purposes indicated above or another permissible business, security or legal purpose.  Certain information may be exempt from such requests under applicable law.

If we are unable to complete your requests fully for any of the reasons above, we will provide you additional information about the reasons that we could not comply with your request.

4. The right to nondiscrimination

We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise these rights.

5. The right to “opt-out” of the sale of your personal information 

You have the right to opt out of the “sale” of your personal information.  California law (for instance) broadly defines sale such that it may include, for example, allowing third parties to receive and use certain information, such as Tracking Technologies, IP address and/or browsing behavior, to deliver targeted advertising.

If you wish to “opt out” of our “sale” of your information, i.e., for purposes of personalized advertising, we recommend employing the options we provide and explain in Section 6.   Please visit our privacy center to exercise your opt-out rights.

6. Authorized Agent

You may also designate an authorized agent to make requests to exercise your rights, where applicable state law (such as the CCPA) permits you to do so.   In such case, we will take steps both to verify the identity of the person seeking to exercise their rights as listed above, and to verify that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization or a copy of a validly executed power of attorney.

7. Right to Appeal

In some states you have a right to appeal our decision about how or whether we honor your privacy rights request(s).  In the event that we inform you that we will not, or believe we cannot, honor a particular consumer request (for instance, if we have determined we cannot verify your identity, or if we believe you are not entitled to the scope of deletion you request), and you live in such a state, you may appeal our determination via our privacy center.

8. Annual Data Requests

The table below sets forth additional privacy disclosures with respect to our processing of data subject rights requests. Between January 1, 2024 and December 31, 2024, across the United States, we processed the following data subject requests of consumers:

* Indicates maximum response time based on fulfillment across all states. 

e. Texas Data Broker Disclosure:

Nexxen is registered as a Data Broker with the Texas Secretary of State, as required by Texas law. For additional information visit  https://www.sos.state.tx.us/index.shtml

f. California “Shine the Light” Law

California’s “Shine the Light” law (Cal. Civ. Code § 1798.83) permits California residents to request and receive, once per calendar year and free of charge, information about our sharing of your personal information (if any) with third parties for their own direct marketing use.  Nexxen does not share your personal information with third parties for their own direct marketing purposes.