Make it stop! How to Handle That One Streaming Ad Playing on Repeat
It’s not your imagination. The problem of seeing the same ad over and over is getting worse. Here’s what’s really happening behind the scenes and four way to limit ad repeats.
Media Buying Briefing: Here’s How Independent Agencies are Using Marketing Mix Modeling
Independent agencies are hoping to stand out from the holding companies and smaller agencies by developing their measurement capabilities using marketing mix modeling — especially in this economy.
Marketing mix modeling (MMM) is a statistical approach used to look at sales and determine impact and ROI based on historical data. Here’s what it means.
Nexxen and H/L Bridge Linear-to-Digital Gap for Local Advertisers
Nexxen has joined forces with H/L, a renowned multiservice and independent agency that’s been making momentum for local, regional and national marketers for nearly 40 years. The partnership empowers both local and national advertisers to operate marketing campaigns across digital and linear environments, leveraging Nexxen’s advanced data.
The Fallout From Repetitive Ads Is Worse Than You Think
For the study by Magna Media Trials and ad-tech platform Nexxen, participants were exposed to the same ad but at varying frequencies — one, four or six times — in an hour-long viewing session in their own homes, during a TV show picked by the viewers themselves. The number of exposures and the brand advertised were randomized.
Ads were provided by athletic-wear brand New Balance and restaurant chain Applebee’s.
MAGNA Media Trials and Nexxen Partnered to Study the Aftereffects of Repetitive Ads
Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87% of whom agree that they see too many of the same ads, according to new research by MAGNA’s Media Trials unit in partnership with Nexxen
Ad Overexposure on CTV Hurts Streamers as Much as Brands
A new joint study from IPG’s Magna unit and ad tech firm Nexxen confirms that reality for consumers — while also showing that not only does it hurt the reputation of the advertising brand, it can have a deleterious effect on the streaming platform too.
Nexxen Makes its Cannes Debut
We’re so excited to welcome you and share the evolution of our brand from Tremor International to Nexxen.
Tremor International Rebrands as Nexxen
Introducing Nexxen, the new, collective brand name and identity for Amobee, Tremor Video, Unruly and Spearad.
Ofer Druker on the Future of CTV
‘Some will close their gates, others will open to programmatic’: Ofer Druker on the future of CTV.
Nexxen Named a Top 50 Programmatic Power Player
A Definitive List Of The Top Agencies And Strategic Partners.