Nexxen Reports CTV Growth in EMEA, Further Expands U.K. Teams
December 12, 2024
Nexxen Reports CTV Growth in EMEA, Further Expands U.K. Teams
New moves and revenue growth strengthen EMEA operations amid growing demand for CTV solutions
London, December 12, 2024 – Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced significant growth in CTV revenue across EMEA, as well as the enhancement of its business development and regional sales teams in the U.K.
More specifically, between H1 2023 and H1 2024, Nexxen experienced a 19%+ increase in Connected TV (“CTV”) private marketplace (“PMP”) revenue – lifting its share of the EMEA CTV market and boosting engagement rates across premium inventory.
Earlier this year, Nexxen also added Emily Brewer and Toby Swire to its business development and sales teams, respectively, underscoring the company’s dedication to serving the EMEA region.
Having spent more than 15 years crafting monetisation strategies for leading publishers, Brewer is committed to driving efficiency and identifying revenue opportunities for new and existing partners, particularly across omnichannel. Now Business Development Director at Nexxen, she was previously Head of Publishing at global media platform Teads.
Swire, who is based in Manchester, joins Nexxen from EssenceMediacom, where he spent five years leading the agency’s business development efforts. He brings more than two decades’ experience building relationships and elevating revenue growth for agencies and clients across the U.K., which he will continue to leverage in his new role as Regional Sales Director.
“On the heels of substantial growth in CTV revenue and supply, we’re thrilled to strengthen our presence across EMEA through these strategic hires,” said Steve Broadhead, Managing Director, EMEA at Nexxen. “These moves will allow us to provide our clients with first-in-class solutions that deliver exceptional results. By enhancing our business development and regional sales teams – in both London and Manchester – we are also well-positioned to support the growth and success of our partners in and outside of the U.K.”
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilise data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetisation, measurement and optimizstion – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit www.nexxen.com.
Forward-Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the Nexxen’s growth in globally and in EMEA and personnel acquisitions and any benefits or insights associated with such growth as well as any benefits associated with any of Nexxen’s products and platforms including the Nexxen Marketplaces, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
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