Nexxen Discovery
Our proprietary audience discovery technology helps you boost your reach and performance with insights to inform your activations.
Nexxen Discovery
Our proprietary audience discovery technology helps you boost your reach and performance with insights to inform your activations.
To understand your consumer, you need to understand their content
Consumers read and watch a lot digitally and on TV–and it's this behavior that helps shape their interests and actions. By identifying what type of content consumers are engaging with we're better able to contextually understand who they are to inform your activations.
Real-time market research
Real-time market research
The Nexxen Discovery platform analyzes content engagements and user behavior across digital, social and TV on-demand.
Our proprietary algorithms use natural language processing (NLP) and topic classification to understand context.Save time on audience research and simplify insights with the new nexAI Discovery assistant
Nexxen's nexAI Discovery assistant is built to automate audience research, accelerate planning and eliminate manual analysis.
Nexxen Discovery helps answer your key business questions
Who
Demographic profiles of your site visitors and first party audiences and what are they consuming
What
Keywords, topics, features and value props associated with your brand and your competitors
When
Seasonal and daypart engagement trends and consumption habits over time and at present
Where
DMAs with highest level of engagement and which topics and interests are growing in popularity
Informed Activations
Informed Activations
Use your insights to help boost your reach and be more effective in reaching the right target consumer through the Nexxen DSP or SSP of your choice.
- Smart Contextual audiences: Align with content based on real-time consumption
- Custom audiences: Reach your consumers based on the content they consume and browsing behavior
Creative messaging: Customize your insights using Nexxen Studios' real-time data-driven creative optimization
Use your insights to help boost your reach and be more effective in reaching the right target consumer through the Nexxen DSP or SSP of your choice.
- Smart Contextual audiences: Align with content based on real-time consumption
- Custom audiences: Reach your consumers based on the content they consume and browsing behavior
Creative messaging: Customize your insights using Nexxen Studios' real-time data-driven creative optimization
Discovery delivers meaningful performance & efficiency through proprietary data and targeting
+38%
increase in actions* per impression when using Nexxen Discovery***Actions: total number of measurable engagements driven by campaign –
including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
+63%
increase in CTAs* per impression when using Nexxen Discovery***Click-through actions (CTAs): post-event clicks that occur after someone clicks an ad –
such as adding to cart, registering, etc.
+35%
increase in view-through actions* when using Nexxen Discovery**View-through actions: conversions or engagements that occur after someone views (but does not click) an ad
+31%
increase in cross-device actions* when using Nexxen Discovery***Cross-device actions: actions taken by consumers across multiple devices after initial ad exposure –
such as seeing an ad on CTV and converting on mobile
+39%
increase in CTAs* with Nexxen Discovery Smart Contextual Targeting***Click-through actions (CTAs): Post-click events that occur after someone clicks an ad – such as adding to cart, registering, etc.
-45%
lower cost per action* with Nexxen Discovery Smart Contextual Targeting***Action: Total number of measurable engagements driven by campaign –
including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
+23%
increase in actions per impression* with Nexxen Discovery Smart Contextual Targeting***Action: Total number of measurable engagements driven by campaign –
including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
+22%
increase in view-through actions* with Nexxen Discovery Smart Contextual Targeting***View-through actions: conversions or engagements that occur after someone views (but does not click) an ad
+10%
increase in clicks per impression* with Nexxen Audience Segments***Clicks: the number of times an ad was clicked
+89%
increase in CTAs* with Nexxen Audience Segments***Click-through actions (CTAs): Post-click events that occur after someone clicks an ad – such as adding to cart, registering, etc.
** Compared to campaigns that do not use Discovery.
Source: Nexxen Internal Data, Q4 2023-Q3 2024.
Discovery delivers meaningful performance & efficiency through proprietary data and targeting
Discovery delivers meaningful performance & efficiency through proprietary data and targeting
+38%
increase in actions* per impression when using Nexxen Discovery***Actions: total number of measurable engagements driven by campaign –
including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
+63%
increase in CTAs* per impression when using Nexxen Discovery***Click-through actions (CTAs): post-event clicks that occur after someone clicks an ad –
such as adding to cart, registering, etc.
+35%
increase in view-through actions* when using Nexxen Discovery**View-through actions: conversions or engagements that occur after someone views (but does not click) an ad
+31%
increase in cross-device actions* when using Nexxen Discovery***Cross-device actions: actions taken by consumers across multiple devices after initial ad exposure –
such as seeing an ad on CTV and converting on mobile
+39%
increase in CTAs* with Nexxen Discovery Smart Contextual Targeting***Click-through actions (CTAs): Post-click events that occur after someone clicks an ad – such as adding to cart, registering, etc.
-45%
lower cost per action* with Nexxen Discovery Smart Contextual Targeting***Action: Total number of measurable engagements driven by campaign –
including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
+23%
increase in actions per impression* with Nexxen Discovery Smart Contextual Targeting***Action: Total number of measurable engagements driven by campaign –
including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
+22%
increase in view-through actions* with Nexxen Discovery Smart Contextual Targeting***View-through actions: conversions or engagements that occur after someone views (but does not click) an ad
+10%
increase in clicks per impression* with Nexxen Audience Segments***Clicks: the number of times an ad was clicked
+89%
increase in CTAs* with Nexxen Audience Segments***Click-through actions (CTAs): Post-click events that occur after someone clicks an ad – such as adding to cart, registering, etc.
** Compared to campaigns that
do not use Discovery.
Source: Nexxen Internal Data,
Q4 2023-Q3 2024.
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