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Express Video Optimization

A turn-key video optimization solution for quick turnarounds and lower budgets. Select features are available within pre-designed templates.

Deliverables & Specs

Brand Video(s)

  • Video Length: ≤30s recommended
  • Aspect Ratio: 16:9*
  • Dimensions: 1920×1080
  • File Type: MP4 or MOV (H.264 codec preferred)
  • File Size: <1 GB preferred
  • Frame Rate: 23.976 or 29.97 FPS
  • Video Bitrate: 10 Mbps or higher
  • Audio Bitrate: 128 Kbps @ 44.1kHz or higher


Brand Asset Pack

  • Brand guidelines
  • Logos (vector-based graphics preferred)
  • Fonts


Artwork & Product Imagery

  • High-res layered Photoshop files preferred (PSD or PSB)
  • Other File Types: AI, EPS, JPG, PNG, TIF
  • Image Color Mode: RGB


*Vertical (9:16), square (1:1) and other aspect ratio videos can be accepted in select cases.

Additional Creative Direction

In general, the more assets and creative direction delivered, the better. Optional deliverables that are helpful:

  • Branded animations
  • Websites or landing pages
  • Other campaign collateral


Best practice is to select an Express layout and align on creative direction during the kick-off call. If there’s a specific vision in mind, let us know! If not, our team can pull inspiration from existing brand materials to create seamless optimized videos.

Production Timeline

5 business days

  • Production timeline begins from receipt of all client assets.
  • Allow 1-2 business days for revised mocks or demos per each feedback round.*

*There are different Express layouts depending on the campaign needs. Once a layout is selected for production, only minor animations can be edited.

Production Process

Kick-off Call (KOC)

  • KOCs are always recommended for faster production timelines.


Phase 1: Assets & Creative Direction

  • All assets must be delivered before moving to the next phase.


Phase 2: Storyboard

  • Storyboard mocks must be client approved before moving to the next phase.


Phase 3: Animation & Build

  • Animated demos must be client approved before moving to the next phase.


Phase 4: Setup & Launch

Design Template

Photoshop templates are available if a client prefers to design the video concept within our Express layouts. If opting for this route, the production process starts at Phase 3 (Animation & Build). Templates can be provided upon request after kick-off calls. 

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