Express Video Optimization
A turn-key video optimization solution for quick turnarounds and lower budgets. Select features are available within pre-designed templates.
Deliverables & Specs
Brand Video(s)
- Video Length: ≤30s recommended
- Aspect Ratio: 16:9*
- Dimensions: 1920×1080
- File Type: MP4 or MOV (H.264 codec preferred)
- File Size: <1 GB preferred
- Frame Rate: 23.976 or 29.97 FPS
- Video Bitrate: 10 Mbps or higher
- Audio Bitrate: 128 Kbps @ 44.1kHz or higher
Brand Asset Pack
- Brand guidelines
- Logos (vector-based graphics preferred)
- Fonts
Artwork & Product Imagery
- High-res layered Photoshop files preferred (PSD or PSB)
- Other File Types: AI, EPS, JPG, PNG, TIF
- Image Color Mode: RGB
*Vertical (9:16), square (1:1) and other aspect ratio videos can be accepted in select cases.
Additional Creative Direction
In general, the more assets and creative direction delivered, the better. Optional deliverables that are helpful:
- Branded animations
- Websites or landing pages
- Other campaign collateral
Best practice is to select an Express layout and align on creative direction during the kick-off call. If there’s a specific vision in mind, let us know! If not, our team can pull inspiration from existing brand materials to create seamless optimized videos.
Production Timeline
5 business days
- Production timeline begins from receipt of all client assets.
- Allow 1-2 business days for revised mocks or demos per each feedback round.*
*There are different Express layouts depending on the campaign needs. Once a layout is selected for production, only minor animations can be edited.
Production Process
Kick-off Call (KOC)
- KOCs are always recommended for faster production timelines.
Phase 1: Assets & Creative Direction
- All assets must be delivered before moving to the next phase.
Phase 2: Storyboard
- Storyboard mocks must be client approved before moving to the next phase.
Phase 3: Animation & Build
- Animated demos must be client approved before moving to the next phase.
Phase 4: Setup & Launch
Design Template
Photoshop templates are available if a client prefers to design the video concept within our Express layouts. If opting for this route, the production process starts at Phase 3 (Animation & Build). Templates can be provided upon request after kick-off calls.
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