Express Display Optimization

Select from a limited list of features to create animated banner ads.

Deliverables & Specs

Brand Asset Pack

Brand guidelines
Logos (vector-based graphics preferred)
Fonts

Campaign Collateral

High-res layered Photoshop files (PSD or PSB)
Preferred dimensions: 600×1200, 300×600, 300×250, 728×90, 320×50

Artwork & Product Imagery

High-res layered Photoshop files preferred (PSD or PSB)
Other File Types: AI, EPS, GIF, JPG, PNG, TIF
Image Color Mode: RGB

Copy Direction

Approved messaging
Call-to-Action text and destination URL

Note: Additional deliverables may be required depending on the selected ad format.

Additional Creative Direction

In general, the more assets and creative direction delivered, the better. Optional deliverables that are helpful:

Websites or landing pages
Other display banner sizes
Other campaign collateral (i.e. social media assets)

Best practice is to select the display format and align on creative direction during the kick-off call. If there’s a specific vision in mind, let us know! If not, our team can pull inspiration from existing brand materials to create seamless animated banner ads.

Production Timeline

5 business days

Production timeline begins from receipt of all client assets.
Allow 1-2 business days for revised mocks or demos per each feedback round.*

*Express units are templated, which means the layout and animations are locked. Once a format is selected for production, only minor design elements can be edited.

Production Process

Kick-off Call (KOC)

KOCs are always recommended for faster production timelines.

Phase 1: Assets & Creative Direction

All assets must be delivered before moving to the next phase.

Phase 2: Storyboard

Storyboard mocks must be client approved before moving to the next phase.

Phase 3: Animation & Build

Animated demos must be client approved before moving to the next phase.

Phase 4: Setup & Launch

Design Template

Photoshop templates are available if a client prefers to design the display concept within our Express layouts. If opting for this route, the production process starts at Phase 3 (Animation & Build). Templates can be provided upon request after kick-off calls.

Data and Unified Solutions That Drive Results

TV Intelligence

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Hisense VIDAA Strategic Partnership

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Nexxen Studio

Meet your KPIs by ensuring your creative is relevant, built for engagement and optimized for the right screen using a full suite of data-driven solutions that inform media and creative planning and drive action.

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Green Media Products

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CTV First Ad Slot Targeting

Whether you're a buyer or seller, leveraging the premium nature of the first slot within an ad break is a powerful way to amplify a brand message or maximize revenue.

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