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Custom Video Production

Fully-custom original videos in under a couple of weeks. Give us a little direction and your existing assets. We'll do the rest.

Deliverables & Specs

 Brand Video(s)**

  • Aspect Ratio: 16:9*
  • Dimensions: 1920×1080
  • File Type: MP4 or MOV (H.264 codec preferred)
  • File Size: <1 GB preferred
  • Frame Rate: 23.976 or 29.97 FPS
  • Video Bitrate: 10 Mbps or higher 
  • Audio Bitrate: 128 Kbps @ 44.1kHz or higher 


Audio Track

  • Codec: AAC 
  • Sample Rate: 44.1kHz/24bit or higher
  • Bitrate: 128 Kbps or higher 
  • Channels: 2 (stereo) 


Brand Asset Pack

  • Brand Asset Pack Brand guidelines 
  • Logos (vector-based graphics preferred) 
  • Fonts 


Artwork & Product Imagery

  • High-res layered Photoshop files preferred (PSD or PSB) 
  • Other File Types: AI, EPS, JPG, PNG, TIF 
  • Image Color Mode: RGB 

*Vertical (9:16), square (1:1) and other aspect ratio videos can be accepted in select cases. 

**Examples include B-roll footage and social media videos 

Creative Direction

 Best practice is to brainstorm ideas and align on creative direction during the kick-off call. If there’s a specific vision in mind, let us know! If not, our team can pull inspiration from existing brand materials to pitch video concepts. 

Additional deliverables that are helpful: 

  • Branded animations 
  • Websites or landing pages 
  • Other campaign collateral 

Production Timeline

15-20 business days*

  • Production timeline begins from receipt of all client assets.
  • Allow 3-5 business days for revised mocks or demos per each feedback round.

*Timelines typically include kick-off call, asset collection, production time, feedback rounds, setup and launch. Because each campaign is unique, a custom timeline is provided once a concept is selected for production. 

Production Process

Kick-off Call (KOC)

  • KOCs are required for this product.


Phase 1: Assets & Creative Direction

  • All assets must be delivered before moving to the next phase.


Phase 2: Beat Sheet Development

  • Beat sheet must be finalized before moving to the next phase. 


Phase 3: Storyboard

  • Storyboard mocks must be client approved before moving to the next phase. 


Phase 4: Animate & Build

  • Animated demos must be client approved before moving to the next phase. 


Phase 5: Setup & Launch 

Production Template

We provide a beat sheet template to facilitate video development. Beat sheets are a comprehensive outline of your video – eg. number of scenes, what should be visible in each scene, what messaging to show, etc. Client can opt to provide the completed beat sheet or rely on the Nexxen Studio team to develop. 

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