Display Header

Custom Display Optimization

Unlocks more advanced animations and features to create eye-catching banner ads.

Deliverables & Specs

Brand Asset Pack

  • Brand guidelines
  • Logos (vector-based graphics preferred)
  • Fonts

Campaign Collateral

  • High-res layered Photoshop files (PSD or PSB)
  • Preferred dimensions: 600×1200, 300×600, 300×250, 728×90, 320×50

Artwork & Product Imagery

  • High-res layered Photoshop files preferred (PSD or PSB)
  • Other File Types: AI, EPS, GIF, JPG, PNG, TIF
  • Image Color Mode: RGB

Copy Direction

  • Approved messaging
  • Call-to-Action text and destination URL


Note: Additional deliverables may be required depending on the selected ad format.

Additional Creative Direction

 In general, the more assets and creative direction delivered, the better. Optional deliverables that are helpful: 

  • Websites or landing pages
  • Other display banner sizes
  • Other campaign collateral (i.e. social media assets)

Best practice is to select the display format and align on creative direction during the kick-off call. If there’s a specific vision in mind, let us know! If not, our team can pull inspiration from existing brand materials to create seamless animated banner ads.

Production Timeline

10-15 business days*

  • Production timeline begins from receipt of all client assets.
  • Allow 2-3 business days for revised mocks or demos per each feedback round.

* Timelines typically include kick-off call, asset collection, production time, feedback rounds, setup and launch. Because each campaign is unique, a custom timeline is provided once a concept is selected for production.

Production Process

Kick-off Call (KOC)

  • KOCs are always recommended for faster production timelines.


Phase 1: Assets & Creative Direction

  • All assets must be delivered before moving to the next phase.


Phase 2: Storyboard

  • Storyboard mocks must be client approved before moving to the next phase.


Phase 3: Animation & Build

  • Animated demos must be client approved before moving to the next phase.


Phase 4: Setup & Launch

Data and Unified Solutions That Drive Results

TV Intelligence

Solve for the challenges of linear and CTV viewer fragmentation, wasted impressions and siloed cross-platform measurement with a full suite of planning, insights, data, activation and measurement tools.

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Hisense VIDAA Strategic Partnership

Enhance your campaigns and precisely target your consumers with high-impact native display units and exclusive ACR data sourced from Hisense’s smart TV VIDAA and Android operating systems.

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Nexxen Studio

Meet your KPIs by ensuring your creative is relevant, built for engagement and optimized for the right screen using a full suite of data-driven solutions that inform media and creative planning and drive action.

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Green Media Products

Fight climate change and still access the same premium inventory from our SSP with our first-to-market green media CTV PMPs–built in partnership with Scope3–and our cross-screen PMPs or pre-bid segments.

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Attention Solutions

Capture attention from start to finish with our pre-campaign creative analysis and optimization capabilities, first-to-market high-attention CTV PMPs and measurement, our cross-screen PMPs and in-depth reporting.

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CTV First Ad Slot Targeting

Whether you're a buyer or seller, leveraging the premium nature of the first slot within an ad break is a powerful way to amplify a brand message or maximize revenue.

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Syndicated & Preferred Audiences

Choose from thousands of partner targeting segments available via our integrated Nexxen DMP.

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Connect With Us

Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights.