Thanks for joining Nexxen in the City of Lights at CES 2025 to illuminate a handful of key themes that will define the new year ahead for our industry!
The Power of Nexxen AI
Agencies and brands are seeking opportunities to simplify the ad buying process and improve campaign performance with AI tools. Nexxen AI is Nexxen’s suite of machine learning and generative AI capabilities that amplify the capabilities of our flexible, unified advertising platform to improve efficiencies and deliver results for our customers and partners. Because of Nexxen’s open and holistic approach to data, connecting fragmented assets across the open internet, Nexxen is well-positioned to run the most robust generative AI and machine learning solutions. Learn about what’s coming next in 2025 and beyond.
Dynamic Data & Curation
As the media space becomes more fragmented, it is now more challenging than ever to find your audiences and achieve your KPIs. Cue our proprietary offerings including Nexxen Data Platform which provides flexible access to our advanced technology and strong data capabilities to build smarter audiences, and Curated Marketplace which offers direct access to premium inventory and empowers you to monetize your data with complete control.
Introducing Nexxen U
Did you know that only 37% of buyers feel fully confident creating converged linear, CTV, and digital campaigns due to challenges like disparate measurement, spend allocation, and waste? Nexxen U is here to change that. As the first dedicated convergence education program and led by buy-and sell-side experts, it empowers advertisers to master the space, overcome obstacles, and confidently craft holistic campaigns—transforming them into true convergence masters.
Linear TV & CTV Convergence
Linear TV still accounts for half of the total time US viewers spend watching video on TV screens. Embracing this media fragmentation benefits advertisers, allowing them to expand and diversify their audience reach across screens. Nexxen has a history of success, expertise, and innovation that help advertisers & brands navigate the ever-changing TV landscape. From pre-campaign planning that maximizes reach and frequency across linear & CTV, to a full suite of audience insights, activation, and measurement capabilities built for today's converged linear and CTV world, Nexxen enables you to make better informed decisions and get the most out of your investment across the screens that matter.
Creative Optimization
Creative effectiveness is a key factor in getting consumers to engage and buy. Nexxen Studio offers an industry-leading creative testing solution that measures consumers’ emotional and intent-based responses to a brand’s video. Audience insights gleaned from Nexxen's creative analysis via the Nexxen Data Platform can then be used to optimize video ads, target audiences and media mix to maximize campaign performance against desired KPIs.
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