Walmart’s $2.3B Vizio Buyout will Help Retailer Compete Against Amazon & Roku in CTV
Walmart announced that it is acquiring TV maker Vizio in a deal worth $2.3 billion which will also integrate Vizio’s CTV platform with Walmart Connect, the retailer’s media business. The move is likely to bolster the retailer’s advertising business, which is up 28% since last year.
Data-Driven Videos: The Next Trend in Advertising?
While customers increasingly demand hyper-personalized experiences across a growing range of digital channels, brands find themselves falling short. We’re seeing a landscape where consumers increasingly embrace customized ads and anticipate tailored experiences – leaving room for a transformative opportunity for marketers to capitalize on data-driven insights.
The 2024 Ad-Tech Battleground: Identity and Politics
It may feel competitive, but failure to collaborate only leads to more fragmentation and inefficiency, Ariel Deitz explains.
Cookiepocalypse Will Return Art To Advertising
In 2024, advertisers are facing a fragmented streaming landscape and lacking audience identifiers due to privacy changes. Nexxen’s Chief Commercial Officer, Chance Johnson, sat down with Beet.TV to to talk through the opportunities that advertisers have to thoughtfully form connections with consumers this year.
Attention Is Changing – Here’s How To Capture It
Engaging your audience goes beyond testing and tweaking creative; it goes beyond showing and re-showing your advertisement our CRO, James Malins explains.
Predictions 2024: Data Futures
Striking the balance between personalisation and data privacy remains a challenge for many, but time is running out to ensure new solutions are in place. We asked the experts for their future predictions.
The 2024 C-Suite Prediction List
VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. Read more to hear from Nexxen CEO, Ofer Druker on his 2024 Ad Tech predictions.
Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen
Say hello to ad tech’s latest acronym: CTV OOH (connected TV out of home). Nexxen has announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in restaurants and sports bars, which can “provide an additional scale to traditional CTV campaigns,” said John Rogers, VP of global business development at Nexxen.
The Watchlist with Nicole Petallides – 2024 Predictions
The Schwab Network’s The Watch List with Nicole Petallides invited Nexxen’s Chief Strategy Officer, Kenneth Suh, back to discuss the state of streaming in 2024. One of his standout predictions? All eyes will be on the NBA for the next media rights deal. If the NBA goes streaming it could transform the entire industry.
Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year
Sustainability is currently up against a myriad of other challenges that face the digital advertising industry when it comes to which focus will take priority in 2024. And while the ultimate incentive to address the industry’s carbon emissions issue is pretty clear — ahem, global catastrophe — there are not currently sufficient incentives nor sufficiently coordinated efforts to rally advertisers, agencies, publishers and ad intermediaries around the issue.