Lack of Revenue Benefits and Access to Data Thwart Media’s Green Progress
Navigating Currency Options, Where to Start?
CMO Confidential: Adtech – Ben Kaplan, CMO, Nexxen
A Streaming TV Prizefight: Walmart Tries Muscling in on Amazon
Here’s What to Know About Walmart Buying Vizio, According to Experts
Walmart’s $2.3B Vizio Buyout will Help Retailer Compete Against Amazon & Roku in CTV
Walmart announced that it is acquiring TV maker Vizio in a deal worth $2.3 billion which will also integrate Vizio’s CTV platform with Walmart Connect, the retailer’s media business. The move is likely to bolster the retailer’s advertising business, which is up 28% since last year.
Data-Driven Videos: The Next Trend in Advertising?
While customers increasingly demand hyper-personalized experiences across a growing range of digital channels, brands find themselves falling short. We’re seeing a landscape where consumers increasingly embrace customized ads and anticipate tailored experiences – leaving room for a transformative opportunity for marketers to capitalize on data-driven insights.
The 2024 Ad-Tech Battleground: Identity and Politics
It may feel competitive, but failure to collaborate only leads to more fragmentation and inefficiency, Ariel Deitz explains.
Cookiepocalypse Will Return Art To Advertising
In 2024, advertisers are facing a fragmented streaming landscape and lacking audience identifiers due to privacy changes. Nexxen’s Chief Commercial Officer, Chance Johnson, sat down with Beet.TV to to talk through the opportunities that advertisers have to thoughtfully form connections with consumers this year.
Attention Is Changing – Here’s How To Capture It
Engaging your audience goes beyond testing and tweaking creative; it goes beyond showing and re-showing your advertisement our CRO, James Malins explains.