Data-Driven Videos: The Next Trend in Advertising?

While customers increasingly demand hyper-personalized experiences across a growing range of digital channels, brands find themselves falling short. We’re seeing a landscape where consumers increasingly embrace customized ads and anticipate tailored experiences – leaving room for a transformative opportunity for marketers to capitalize on data-driven insights.

Cookiepocalypse Will Return Art To Advertising

Cookiepocalypse Will Return Art To Advertising

In 2024, advertisers are facing a fragmented streaming landscape and lacking audience identifiers due to privacy changes. Nexxen’s Chief Commercial Officer, Chance Johnson, sat down with Beet.TV to to talk through the opportunities that advertisers have to thoughtfully form connections with consumers this year.

Predictions 2024: Data Futures

Predictions 2024 Data Futures

Striking the balance between personalisation and data privacy remains a challenge for many, but time is running out to ensure new solutions are in place. We asked the experts for their future predictions.

The 2024 C-Suite Prediction List

The 2024 C-Suite Prediction List

VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. Read more to hear from Nexxen CEO, Ofer Druker on his 2024 Ad Tech predictions.