Troy-Bilt sees 38% conversion rate with CTV voice-to-action creative
Date: April 2023 Location: US
Winner: 2024 Best Interactive Content Piece, Digiday Content Marketing Awards
NEXXEN Solutions Used: Nexxen Studio and Nexxen DSP
Troy-Bilt, a leading manufacturer of outdoor power and lawn care equipment, aimed to attract a consumer audience beyond their regular prosumer and professional customers with an innovative CTV campaign promoting their Low, Slow, & Mow campaign.
To ensure their creative was fully optimized to engage these consumers before activating through our DSP, Troy-Bilt collaborated with Nexxen Studio and Say It Now to create a bespoke CTV audio experience that enabled viewers to engage with Amazon Echo (Alexa) and drive measurable results.
Troy-Bilt sees 38% conversion rate with CTV voice-to-action creative
Date: April 2023 Location: US
WINNER: 2024 Best Interactive Content Piece, Digiday Content Marketing Awards
NEXXEN PRODUCTS USED: Nexxen Studio and Nexxen DSP
Troy-Bilt, a leading manufacturer of outdoor power and lawn care equipment, aimed to attract a consumer audience beyond their regular prosumer and professional customers through an innovative CTV creative solution.
To do so, the brand collaborated with Nexxen Studio and Say It Now to create a bespoke CTV audio experience, enabling viewers to engage with Amazon Echo (Alexa) and see measurable results.
CAMPAIGN BACKGROUND:
For time-strapped homeowners, finding time for yard work and dinner can be challenging. As a means to connect and engage with this audience, Troy-Bilt's Low, Slow, & Mow campaign addresses these challenges by offering quality meal ideas and recipes that allow homeowners to complete yard work simultaneously.THE TASK: Optimize Troy-Bilt's Low, Slow, & Mow CTV creative to uniquely engage consumers and encourage them to discover the recipes.
CAMPAIGN BACKGROUND:
For time-strapped homeowners, finding time for yard work and dinner can be challenging. As a means to connect and engage with this audience, Troy-Bilt's Low, Slow, & Mow campaign addresses these challenges by offering quality meal ideas and recipes that allow homeowners to complete yardwork simultaneously.THE TASK: Optimize Troy-Bilt's Low, Slow, & Mow CTV creative to uniquely engage consumers and encourage them to discover the recipes.
The solution
Key Results
Key Results
38%
conversion rate with opted-in consumers
+13%
increase in brand recall*
*As measured by Upwave
39%
conversion rate among opted-in consumers
+13%
increase in brand recall*
*As measured by Upwave
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