How Nexxen’s data-driven enterprise solutions enabled a Toyota regional dealer group to achieve better planning, activation and measurement capabilities
Date: Apr - Sept 2024 Location: US
A Toyota regional dealer group, leading in automotive advertising, partnered with Nexxen to streamline programmatic media strategy across CTV, OLV and display.
By leveraging Nexxen’s full-stack solution and data-driven tools, they enhanced targeting, maximized reach, and improved attribution – all within one platform.
AGENCY OBJECTIVES:
Leverage Nexxen’s full-stack platform to:
- Streamline programmatic operations for efficiency
- Enhance identity resolution capabilities
- Uncover deeper attribution insights for optimal investment decision-making
- Activate media buys across effective supply channels
AGENCY OBJECTIVES:
Leverage Nexxen’s full-stack platform to:
- Streamline programmatic operations for efficiency
- Enhance identity resolution capabilities
- Uncover deeper attribution insights for optimal investment decision-making
- Activate media buys across effective supply channels
The solution
Key Results
Key Results
+126%
Increase recognized conversions using custom blended identity graph
+248%
Higher derived actions for CTV with Nexxen SSP compared to 3P SSPs
+19%
Additional value created in display for eCPM with Nexxen SSP compared to 3P SSPs
+97%
Additional value created in OLV for eCPC when leveraging Nexxen Discovery insights
+68%
Additional value created in display for eCPC when leveraging Nexxen Discovery insights
+22%
Additional value created in display for eCPM when leveraging Nexxen Discovery insights
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