Standard Video
Branded video that plays before high-quality, professionally produced content viewers have chosen to watch on desktop, Connected TV, smartphones and tablets.
Deliverables & Specs
Brand Video
- Video Length: 30s maximum
- Aspect Ratio
- Desktop, Mobile, Tablet: 16:9 or 4:3
- Connected TV: 16:9
- Dimensions: 1920×1080 or 1280×720 preferred
- File Type: .mp4
- File Size:
- Desktop, Mobile, Tablet: Up to 30 MB
- Connected TV: Highest quality source file: Min. 5MB – Max 30 MB
- Frame Rate: 23.976 FPS or 29.97 FPS
- Video Bitrate: 800 – 1,024 kbps or higher
- CTV Bitrate: Include multiple files at different bitrates, ranging from 1,000 – 5,000 kbps (additional bitrate versions also OK)
- Audio Bitrate: 64k – 128k @ 44.1kHz or higher
- Video Length: :6s/:15s/:30s (under :30s is recommended)
- Codec: H.264
- Streaming Protocols: HTTP Live Streaming (HLS) in the US and MPEG-DASH in the EU
- De-Interlaced: Required (Progressive scan format)
- VAST (VPAID not accepted on CTV)
Guidelines
- Ads that auto-play audio are prohibited
- Ads that auto-play video are OK, as long as the audio is muted
- Adult-Oriented, Weapon, Tobacco, Dishonest Behavior, and Inappropriate Content will be disapproved
- Ads that spawn popups or surveys are prohibited
- All ads need to be SSL-compliant
- CTV Controls include Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to mute control)
- VPAID is not accepted on CTV
Data and Unified Solutions That Drive Results
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TV Intelligence
Solve for the challenges of linear and CTV viewer fragmentation, wasted impressions and siloed cross-platform measurement with a full suite of planning, insights, data, activation and measurement tools.
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Hisense VIDAA Strategic Partnership
Enhance your campaigns and precisely target your consumers with high-impact native display units and exclusive ACR data sourced from Hisense’s smart TV VIDAA and Android operating systems.
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Nexxen Studio
Meet your KPIs by ensuring your creative is relevant, built for engagement and optimized for the right screen using a full suite of data-driven solutions that inform media and creative planning and drive action.
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Green Media Products
Fight climate change and still access the same premium inventory from our SSP with our first-to-market green media CTV PMPs–built in partnership with Scope3–and our cross-screen PMPs or pre-bid segments.
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Attention Solutions
Capture attention from start to finish with our pre-campaign creative analysis and optimization capabilities, first-to-market high-attention CTV PMPs and measurement, our cross-screen PMPs and in-depth reporting.
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CTV First Ad Slot Targeting
Whether you're a buyer or seller, leveraging the premium nature of the first slot within an ad break is a powerful way to amplify a brand message or maximize revenue.
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Syndicated & Preferred Audiences
Choose from thousands of partner targeting segments available via our integrated Nexxen DMP.
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Connect With Us
Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights.