Video Header

Standard Video

Branded video that plays before high-quality, professionally produced content viewers have chosen to watch on desktop, Connected TV, smartphones and tablets.

Deliverables & Specs

Brand Video

  • Video Length: 30s maximum
  • Aspect Ratio
    • Desktop, Mobile, Tablet: 16:9 or 4:3
    • Connected TV: 16:9
  • Dimensions: 1920×1080 or 1280×720 preferred
  • File Type: .mp4
  • File Size:
    • Desktop, Mobile, Tablet: Up to 30 MB
    • Connected TV: Highest quality source file: Min. 5MB – Max 30 MB
  • Frame Rate: 23.976 FPS or 29.97 FPS
  • Video Bitrate: 800 – 1,024 kbps or higher
    • CTV Bitrate: Include multiple files at different bitrates, ranging from 1,000 – 5,000 kbps (additional bitrate versions also OK)
  • Audio Bitrate: 64k – 128k @ 44.1kHz or higher
  • Video Length: :6s/:15s/:30s (under :30s is recommended)
  • Codec: H.264
  • Streaming Protocols: HTTP Live Streaming (HLS) in the US and MPEG-DASH in the EU
  • De-Interlaced: Required (Progressive scan format)
  • VAST (VPAID not accepted on CTV)


  • Ads that auto-play audio are prohibited
    • Ads that auto-play video are OK, as long as the audio is muted
  • Adult-Oriented, Weapon, Tobacco, Dishonest Behavior, and Inappropriate Content will be disapproved
  • Ads that spawn popups or surveys are prohibited
  • All ads need to be SSL-compliant
  • CTV Controls include Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to mute control)
  • VPAID is not accepted on CTV

Data and Unified Solutions That Drive Results

TV Intelligence

Solve for the challenges of linear and CTV viewer fragmentation, wasted impressions and siloed cross-platform measurement with a full suite of planning, insights, data, activation and measurement tools.

Learn More >

Hisense VIDAA Strategic Partnership

Enhance your campaigns and precisely target your consumers with high-impact native display units and exclusive ACR data sourced from Hisense’s smart TV VIDAA and Android operating systems.

Learn More >

Nexxen Studio

Meet your KPIs by ensuring your creative is relevant, built for engagement and optimized for the right screen using a full suite of data-driven solutions that inform media and creative planning and drive action.

Learn More >

Green Media Products

Fight climate change and still access the same premium inventory from our SSP with our first-to-market green media CTV PMPs–built in partnership with Scope3–and our cross-screen PMPs or pre-bid segments.

Learn More >

Attention Solutions

Capture attention from start to finish with our pre-campaign creative analysis and optimization capabilities, first-to-market high-attention CTV PMPs and measurement, our cross-screen PMPs and in-depth reporting.

Learn More >

CTV First Ad Slot Targeting

Whether you're a buyer or seller, leveraging the premium nature of the first slot within an ad break is a powerful way to amplify a brand message or maximize revenue.

Learn More >

Syndicated & Preferred Audiences

Choose from thousands of partner targeting segments available via our integrated Nexxen DMP.

Learn More >

Connect With Us

Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights.