Nexxen International works with marketing and  advertising providers, demand partners, other service providers, and data platforms who provide services to us as well as to customers. We refer to these companies collectively as “Partners.”

We provide advertising services to certain Smart TV and connected devices (like Hisense and VIDAA Smart TVs), which like many inter-connected TVs, are equipped with Automatic Content Recognition (“ACR”) functionality that (when enabled) enable us to collect certain information from the device in order to provide personalized advertising based on the content, programs or ads watched on those devices and other devices with the same IP address, or browsers.

When enabled on the Smart TV device, Nexxen will use audio-based ACR technology to collect information about the programming content (e.g. TV channels and shows, movies, and advertisements watched) playing on the device, including content from any media players, gaming consoles, over the air broadcast, or other audiovisual sources playing through the Smart TV. We call this information collectively, “Viewing Data” which also includes information such as timestamp, IP address, and Smart TV device identifier.

We share or license this Viewing Data and the audience segments derived from the Viewing Data with our Partners to help facilitate personalized ads, audience measurement, and market research. A list of these Partners and links to their respective privacy policies can be found below.